Online Reviews Affect 67.7% Of Customer Purchasing Decisions

More than two thirds of buyers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

53% Of Customers Anticipate Companies To Reply Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of customer reviews stay without a reaction. That's too bad, due to the fact that those businesses are losing consumers that way.

Source: Review Trackers

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use A Service

This stat is among many that illustrate the importance of online scores. Now that news of consumer complete satisfaction travels this fast, keeping your customers delighted is more crucial than ever.

57 percent of customers have searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Furthermore, 11% looked just for organizations with a best five star rating.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they check out reviews 'always' or 'very frequently'.

Source: Trust You

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

89% Of Consumers Review A Businesses Feedback To Reviews

Not only do many consumers read the review replies, 30% of them highly value them. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

88% Of Executives View Reputation Risk As A Top Business Issue

Reputation management stats suggest a business's reputation doesn't impact just the clients. Potential team members likewise look at scores and take a look at reviews.

Source: Deloitte

Reviews Are The 3rd Most Prominent Ranking Factor For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new vehicle and there are several models which fit your requirements. How do you choose the best one for you? Well, you read reviews.

With the help of other customers, you quickly pick one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

63.6 Percent Of Customers Check Out Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review statistics reveal the basic appeal of a website can just go so far.

Source: Review Trackers

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the enormous effect user ratings have on their business. Unfavorable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc

49% Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not just the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who take notice of the variety of reviews is currently at 46 percent.

Source: Brightlocal

Online Product Reviews About A Product Can Increase Its Conversion Rate By A Whopping 270 Percent

User review stats reveal the purchase possibility for a product with 5 reviews is 270% higher than the exact same item without reviews.

Source: Spiegel Research Center

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2% of customers. Two thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

71% Of Millennials Browse Customer Reviews Of Expert Services

Over half of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% utilized online reviews to select a doctor or a legal representative.

Young people (age 18-35) are much more likely to work with a professional based upon online reviews. Only 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

Half Of All Millennial's "Constantly" Read Online Reviews For Businesses

More youthful people understand the value of being informed. User-generated material has an indisputable impact on consumers.

They will recognize what they've been missing out on if businesses stop to think about the power of client reviews over millennials. Older people are various though, just 6% of individuals aged 55 or older check out reviews.

Source: Brightlocal

A Lot Of Local Companies Have An Average Of 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal individuals choose to comment if they had a favorable experience, instead of a unfavorable or average one.

Source: Brightlocal