63.6 Percent Of Customers Go To Google To Read Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.

When it comes to trust, these online review stats show the general appeal of a website can just go so far.

Source: Review Trackers

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is presently the most popular social media which can likewise influence our buying decisions.

According to social media reviews stats, Facebook impacts more than half of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that 4 out of five users are likely to rely on a local business.

Source: RevLocal

70 Percent Of Consumers Need To Read At Least Four Reviews Before They Can Trust A Business

4 reviews may be too few. The majority of people check out a lot more reviews to get a better idea of how the business is really doing. Don't depend upon that fact alone.

Source: Brightlocal

83% Of Customers Do Not Rely On Advertising

The traditional channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust ads choose to take notice of consumers' suggestions online.

Source: Statuslabs

67% Of Consumers Claim That Reviews Are A "Very Important" Factor When Choosing A Service Provider

Reviews have a massive effect on their decision when consumers have to pick a service provider.

Source: DemandGenReport

89% Of Consumers Review A Businesses Responses To Reviews

Not only do a lot of shoppers check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.

Source: Brightlocal

If It Has Negative Reviews As Well, 52% Of Customers Trust An Item More

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.

Source: Capterra

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.

Source: Review Trackers

A One Star Boost In Rating Can Lead To A 5% To 9% Boost In Business Profits

Businesses that treat customers well normally succeed, review websites help make sure of that.

Source: Statuslabs

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

30% Of Consumers Feel Favorable To A Business Which Answers Online Reviews

Communicating with your consumers creates trust. Even something like reacting to their comments and reviews can make them feel appreciated.

As you may anticipate, clients who feel this way are more willing to invest more money with a business.

Source: Statuslabs

Many Best Selling Products Have An Average Ranking Of 4.2 To 4.7

You can't make everybody happy, which is why perfect 5 star scores are suspicious. Somebody always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. Sometimes a lower score in fact helps your overall score.

According to customer rating statistics, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

64% Of Americans Concur That User-generated Content (client Reviews) Improved Their Shopping Experience In 2017

30 percent of customers who check out client reviews, agree that it increases their purchasing confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70 Percent

One negative review suffices for 35% of a site's visitors to choose not to purchase. 3 negative reviews can cost a business 59% fewer sales.

Of course, they can be compensated by the sheer variety of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

91% Of Businesses Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Possible Employee

The 86% of businesses doubt the integrity of online reviews. However, they understand the enormous effect user rankings have on their business. Undesirable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are free, a remarkably low number of companies actually use them.

Although we now understand why client reviews are so effective, most businesses obviously do not.

Source: LsaInsider