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Almost All Consumers, Who Utilize Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a new automobile and there are numerous models which fit your criteria. How do you choose the best one for you? Well, you read online reviews.
With the help of other consumers, you manage to choose one that works for you. That's how positive reviews convert consumers into consumers.
Source: Consumer Affairs
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Crucial Part Of Online Shopping.
Today's consumers are wary and desire the best bang for their dollar. It's not surprising that that they consider checking out reviews as a big part of the buying decision.
Source: Statista
53% Of Customers Anticipate Businesses To Answer Back Within A Week To Unfavorable Reviews
Online review stats reveal that 63% of client reviews stay without a response. That's too bad, due to the fact that those companies are losing customers that way.
Source: Review Trackers
Only 44% Of Local Companies Have Accepted Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the major review platforms are totally free, a surprisingly low number of companies actually make use of them.
Although we now understand why client reviews are so powerful, many businesses obviously do not.
Source: LsaInsider
73 Percent Of Consumers Think Client Reviews Are More Important Than Star And Number Scores
Online review data make it clear individuals aren't satisfied with scores alone.
Written reviews make the statistics appear more genuine which is what the prospective clients are searching for. Practically a 3rd of customers state written reviews are the only function that makes them believe the websites' reviews are pertinent and beneficial.
Source: Fan and Fuel
77% Of Clients Would Likely Submit A Review If They Were Asked
More than a 35% would post a review to inform others about their consumer encounter and 24% would undoubtedly direct their review to the business itself.
Over a 26% would want to give a review to help other people with their choice making process.
Source: Podium
Many Local Businesses Have Approximately 39 Google Reviews
People like to share their experience after they've gone to a supplier. Online review trends reveal individuals prefer to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
15 Percent Of Customers Do Not Trust Businesses Without Having Online Reviews
No trust means no interactions. 15 percent of prospective customers won't even consider doing business with a business they can't find opinions about.
Source: Statuslabs
60% Of Consumers Check Out Blog And Social Media Network Reviews On Their Mobile Devices Before Shopping
In-store shopping is affected significantly by blogs and reviews on social media. With men being twice as likely to be influenced than women.
Reviews and ranking statistics reveal people value the viewpoint of peers more than any other material.
Source: Collective Bias
49 Percent Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who focus on the variety of reviews is currently at 46%.
Source: Brightlocal
Over Half Of Consumers Aged 25 To 34 Gave Reviews
According to Statista, the younger generations are clearly the more opinionated ones.
Source: Statista