89% Of Clients Review A Companies Responses To Reviews

Not only do a lot of individuals check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

98 Percent Of Yelp's Visitors Bought From A Business They Discovered On The Website

Generally, 142 million customers check out Yelp every month. If you haven't claimed your free Yelp business page, this is as excellent a time as any.

Source: RevLocal

72% Of Customers Won't Take Action Before They Check Out Some Reviews

No matter how appealing your marketing is, you still require customer reviews. There is no skirting around it. Clients are still happy to hear you out, but they trust other people more.

Source: My Testimonial Engine

91% Of Millennials Trust Online Reviews As Much As Family And Friends

Online review statistics put consumers' reviews as the most trustworthy source of recommendations. Online reviews typically bring the very same weight as recommendations from loved ones.

Source: Brightlocal

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be an important factor in the purchase procedure. Software application reviews have no impact whatsoever on just 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Reviews Posted On Twitter Can Boost Sales By 6.46%

Online review data reveal that reviews shared on Twitter, do more to grow sales than those on any other social network.

Source: Yotpo

53% Of Consumers Anticipate Companies To Respond Within A Week To Unfavorable Reviews

Online review statistics prove that 63% of consumer reviews go on without a reply. That's too bad, since those companies are losing customers that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business

The star ranking is the first thing customers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista

More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%

One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Just 44 Percent Of Local Businesses Have Actually Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a surprisingly low number of companies in fact use them.

Although we now know why customer reviews are so effective, the majority of businesses obviously do not.

Source: LsaInsider

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals viewpoints before they ever trust what the manufacturer states. The reason, manufacturers' descriptions are generally ads.

Source: Martech Zone

60 Percent Of Consumers Check Out Blog And Social Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is affected substantially by blogs and reviews on social media. With males being two times as likely to be influenced than ladies.

Reviews and rating stats show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the end.

These online review statistics reveal the general appeal of a site can just presume when it comes to trust.

Source: Review Trackers

95% Of Unhappy Clients Will Go Back To A Business If A Business Deals With Issues Quickly And Effectively

Consumers do not expect you to be perfect. They do expect you to remedy things when they go wrong. If there is nothing else a business can do to fix a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

89% Of Clients Prefer To Read Reviews Using Their Cell Phones

Be it via an app or a mobile internet browser, individuals choose to read reviews on their mobile phones.

Source: Statista

83% Of Clients Do Not Trust Advertising

The conventional channels to reach clients aren't as influential as they used to be. Most users who no longer trust ads choose to pay attention to consumers' recommendations online.

Source: Statuslabs

Most Local Companies Have Approximately 39 Google Reviews

People like to share their experience after they have gone to a supplier. Online review trends show people choose to comment if they had a favorable experience, rather than a mediocre or negative one.

Source: Brightlocal