98% Of Yelp's Browsers Bought From A Business They Discovered On The Site

Typically, 142 million customers visit Yelp monthly. If you have not declared your free Yelp business page, this is as great a time as any.

Source: RevLocal

15 Percent Of People Don't Trust Businesses Without Any Online Reviews

No trust indicates no interactions. 15% of prospective clients will not even think about doing business with a company they can't find viewpoints about.

Source: Statuslabs

Customers Might Spend 31% More With A Business That Has Fantastic Reviews

Focus on this fact. The more detailed other users explain your service or product, the more cash you can charge and consumer review stats reveal to us exactly how much more.

Source: Martech Zone

88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Statistics reveal that reviews were more beneficial than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

53 Percent Of Americans Consider Product Reviews And Scores As The Most Essential Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the purchasing decision.

Source: Statista

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers. 59% of all travelers report that they check out reviews 'constantly' or 'really frequently'.

Source: Trust You

86% Of Consumers Would Consider Composing A Review For A Business

Your clients are your most valuable resource, and it's not just because of the cash they spend at your business. If you give them an excellent experience, they will be willing to share it.

Source: Brightlocal

83 Percent Of Clients Don't Rely On Advertising

The standard channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads pick to take notice of customers' recommendations online.

Source: Statuslabs

91% Of Companies Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Employee

The 86% of companies question the integrity of online reviews. However, they recognize the massive effect user scores have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Consumer Reviews On Products Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. People trust other individuals opinions before they ever trust what the manufacturer states. The reason, producers' descriptions are essentially ads.

Source: Martech Zone

63.6% Of Consumers Check Out Google To Check For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) at the bottom of the list.

These online review statistics show the general popularity of a site can just go so far when it concerns trust.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users pay attention to other factors too, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of US consumers.

Source: Statista

Facebook Reviews Affect More Than 50% Of Consumers' Purchasing Decisions

Facebook is currently the most popular social network which can also influence our buying preferences.

According to social media reviews statistics, Facebook affects the majority of users' purchase choices.

Facebook reviews statistics expose that four out of five users are most likely to trust a local business if it has favorable reviews.

Source: RevLocal

70% Of Customers Prefer To Find Out About A Business Via Posts And Reviews, Rather Than Advertisements

Advertisements are all well and good, however it's worth trying a different approach too. Reviews are without a doubt the best way to find the truth about a product or service.

Source: Statuslabs