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77% Of Users Don't Trust Reviews That Are Older Than 3 Months
Clients don't care how excellent your service or product was in the past. Because they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses need to be continuously requesting reviews.
Source: Statuslabs
98% Of Yelp's Visitors Bought From A Business They Discovered On The Website
Generally, 142 million consumers visit Yelp every month. This is as excellent a time as any if you haven't declared your totally free Yelp business page.
Source: RevLocal
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
83 Percent Of Clients Do Not Trust Advertising
The conventional channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust ads choose to take notice of clients' recommendations online.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Expert Services
Majority of all people in need of a professional service turn to online reviews.
According to online reviews data, 59% used online reviews to select a legal representative or a medical professional.
Younger people (age 18-35) are a lot more inclined to work with a professional based on online reviews. Just 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
Reviews Posted On Twitter Can Help Improve Online Sales By 6.46%
Online review stats reveal that reviews shared on Twitter, do more to increase sales than those on any other social media platform.
Source: Yotpo
53% Of Americans Consider Product Reviews And Rankings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a big part of the buying decision.
Source: Statista
Google Represents 57.5% Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, but they are not the only ones in the game.
Here's the online reviews distribution rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Consumers Reading Reviews On A Mobile Device Are 127 Percent More Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Buying decisions are made rapidly.
Online reviews are certainly convincing, yet online marketers have not always come to appreciate the power of them.
Source: Martech Zone
Software Reviews Influence Over 98% Of All Buyers
18% of software application buyers consider reviews to be a vital factor in the purchase procedure. Software reviews have no effect whatsoever on just 2% of consumers. Two-thirds of them read more than six reviews to decide and 14 percent of them read more than 20 reviews.
Source: Capterra
74 Percent Of Local Businesses Have At Least 1 Google Review
One review is far from enough to improve your website's SERP ranking.
Taking a look at online rankings stats, we found out that a company requires to have approximately 40 reviews before visitors "Award" it with a star.
Source: Brightlocal
49% Of Consumers Consider The Quantity Of Online Reviews As An Important Consideration Of Their Purchasing Decision
Customers value not just the quality or nature of the reviews, but they consider their number and recency too.
The share of consumers, who pay attention to the variety of reviews is presently at 46 percent.
Source: Brightlocal
United States Shoppers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
When individuals check out reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the product's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of US consumers.
Source: Statista