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Google Accounts For 57.5% Of All Reviews World Wide
Google is in the lead here, followed by Facebook as a far-off second.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
Unfavorable Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review statistics, people devote more than 5 times as long on a site when they check out negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. A frustrating 95 percent suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
49% Of Customers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency as well.
The share of clients, who take note of the variety of reviews is currently at 46%.
Source: Brightlocal
89% Of Shoppers Choose To Read Reviews On Their Mobile Devices
Be it via an app or a mobile internet browser, everyday people prefer to read reviews on their cell phones.
Source: Statista
Clients Might Invest 31% More With A Business That Has Terrific Reviews
Take notice of this statistic. The more detailed other users describe your product and services, the more money you can charge and customer review statistics show us exactly just how much more.
Source: Martech Zone
63.6% Of Customers Check Out Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review statistics reveal the general appeal of a website can just go so far when it comes to trust.
Source: Review Trackers
Almost All Customers, Who Use Online Reviews, Read Them Early In The Buying Process
Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you choose the very best one for you? Well, you read the reviews.
With the help of other consumers, you quickly decide on one that works for you. That's how positive reviews transform consumers into customers.
Source: Consumer Affairs
88% Of Americans Revealed That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Stats reveal that reviews were more helpful than TV ads at 37%, social media at 23% and display ads at 49%.
Source: Statista
One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals understand the value of being informed. User-generated content has an indisputable impact on customers.
If businesses think of the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Most Local Companies Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends show individuals choose to comment if they had a positive experience, rather than a unfavorable or mediocre one.
Source: Brightlocal
53 Percent Of Americans Consider Product Reviews And Scores As The Most Vital Part Of The Online Shopping Experience In 2018.
Today's consumers are wary and desire the very best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
53% Of Consumers Expect Companies To Answer Back Within A Week To Unfavorable Reviews
Online review statistics reveal that 63% of customer reviews go on without a response. That's too bad, since those businesses are losing customers that way.
Source: Review Trackers