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Unfavorable Reviews Can Increase Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive driver for users to devote more time on your website. According to online review data, individuals devote more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95 percent suspect censorship or faked reviews.
Source: Reevoo
90% Of Consumers Need Less Than 10 Reviews To Form A Viewpoint About A Business
You know what people state about very first impressions?
Users get their impression of your businesses through reviews. Generally through less than 10 of them.
Consider asking your visitors to compose one if you do not have reviews on your site.
Source: Martech Zone
Many Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is abnormal to get perfect 5 star scores.
According to consumer rating stats, conversion rates start to reduce as scores rise above 4.7.
Source: Spiegel Research Center
USA Shoppers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
When people read reviews, they concentrate on various aspects of the shopping experience. However according to online review statistics, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of USA clients.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Company
The star rating is the first thing consumers see. Still, users focus on other factors too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of USA customers.
Source: Statista
Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of USA Clients
24% of US shoppers consider reviews as 'very influential'.
To illustrate the importance of online reviews and scores, did you know that 81% of customers will pay more for a product with reviews and those exact same consumers are likewise ready to accept slower shipping times for such products.
Source: Turntonetworks
63.6% Of Consumers Check Out Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.
These online review stats reveal the general popularity of a site can just presume when it pertains to trust.
Source: Review Trackers
89% Of Clients Read A Businesses Responses To Reviews
Not only do the majority of consumers check out the review replies, 30% of them value them highly. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of The Online Shopping Experience In 2018.
Today's buyers are smart and desire the best bang for their buck. It's no surprise that they consider checking out reviews as a big part of the buying decision.
Source: Statista
72% Of Consumers Will Not Take Action Unless They Check Out Some Reviews
No matter how attractive your marketing is, you still require client reviews. There's no other way around it. Consumers are still going to hear you out, but they rely on other people more.
Source: My Testimonial Engine
86% Of Consumers Would Think About Composing A Review For A Business
Your customers are your most valuable resource, and it's not just because of the money they invest at your business. They will be willing to share it if you provide them an excellent experience.
Source: Brightlocal