Reviews Are The 3rd Most Influential Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.

The share of consumers, who focus on the number of reviews is presently at 46 percent.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a new automobile and there are numerous models which fit your requirements. How do you select the best one for you? Well, you read online reviews.

With the help of other consumers, you quickly pick one that works for you. That's how favorable reviews convert customers into customers.

Source: Consumer Affairs

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews Too

We already touched upon the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are favorable. People expect to see some negative reviews.

Source: Capterra

Negative Reviews Can Boost Conversion By Up To 85 Percent

It sounds insane, but negative reviews can be a positive force for users to spend more time on your website. According to online review stats, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any unfavorable ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

89% Of Consumers Prefer To Read Reviews On Their Mobile Phones

Be it via an app or a mobile browser, people young and old prefer to read reviews on their phones.

Source: Statista

Only 6% Of Consumers Do Not Trust Consumer Reviews At All

According to customer review stats, a whopping 19 percent of customers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

Software Application Reviews Influence Over 98 Percent Of All Purchasers

18% of software purchasers consider reviews to be an essential factor in the purchase process. Software reviews have no effect whatsoever on only 2% of consumers. Two-thirds of them read more than six reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they realize the enormous impact user ratings have on their business. Unfavorable client or staff member reviews can affect 90% of job seekers.

Source: Career Arc

53 Percent Of Americans Consider Product Reviews And Ratings As The Most Important Part Of Online Shopping.

Today's shoppers are wary and want the best bang for their dollar. It's no wonder that they consider reading reviews as a big part of the purchasing decision.

Source: Statista

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Won't Utilize A Service

This stat is one of lots of that illustrate the significance of online rankings. Now that news of customer fulfillment travels this fast, keeping your customers delighted is more important than ever.

57 percent of consumers have actually looked for companies with more than four stars in 2018, which is up from 48% in 2017.

11 percent looked only for businesses with a best five star rating.

Source: Brightlocal

60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and ranking statistics reveal people value the viewpoint of peers more than any other content.

Source: Collective Bias

53% Of Customers Expect Businesses To Respond Within A Week To Negative Reviews

Online review statistics clarify that 63% of consumer reviews remain without a response. That's regrettable, since those businesses are losing consumers that way.

Source: Review Trackers

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization

The star ranking is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States consumers.

Source: Statista