Only 6% Of Customers Don't Rely On Customer Reviews At All

According to customer review stats, a whopping 19% of customers constantly trust online reviews and never a make a purchase without checking out reviews.

Source: Statista

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of companies question the integrity of online reviews. However, they recognize the massive impact user rankings have on their business. Unfavorable customer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

Favorable Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Because the large majority of consumers check out reviews, you'd want yours to be inviting to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management statistics suggest a company's reputation does not impact just the clients. Potential team members likewise look at scores and read reviews.

Source: Deloitte

People Reading Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users prefer to get things done faster. Buying decisions are made quickly.

Online reviews are clearly persuasive, yet marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

77% Of Users Don't Rely On Reviews That Are Older Than 3 Months

Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Customers know businesses lose their touch all the time, which is why the majority of them find older reviews irrelevant.

It is for this reason that businesses should to be constantly requesting reviews.

Source: Statuslabs

83% Of Clients Don't Rely On Advertising

The standard channels to reach consumers aren't as prominent as they used to be. A lot of users who no longer trust advertisements pick to focus on clients' recommendations online.

Source: Statuslabs

Facebook Reviews Impact More Than 50% Of Customers' Purchasing Decisions

Facebook is currently the most popular social network which can likewise affect our purchasing decisions.

According to social media reviews statistics, Facebook affects the majority of users' purchase decisions.

If it has favorable reviews, Facebook reviews stats expose that four out of five users are likely to rely on a local business.

Source: RevLocal

Many Popular Items Have A Typical Score Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star scores are suspicious. Someone always has a bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower ranking in fact helps your overall rating.

According to client rating stats, conversion rates start to reduce as scores rise above 4.7.

Source: Spiegel Research Center

Consumers Might Invest 31 Percent More With A Business That Has Great Reviews

Focus on this statistic. The more detailed other users explain your services or product, the more cash you can charge and customer review stats reveal to us exactly how much more.

Source: Martech Zone

61 Percent Of Local Businesses Have An Average Score Of 4 To 5 Stars

Generally two thirds of companies have outstanding and great rankings. Only 5% of businesses have a ranking below three stars.

Source: Brightlocal

95% Of Travelers Read Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

63.6% Of Consumers Visit Google To Check For Reviews Of A Business

Thinking about the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) behind.

When it comes to trust, these online review stats reveal the general popularity of a site can just go so far.

Source: Review Trackers

Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of American Clients

24% of US consumers consider reviews as 'extremely influential'.

To show the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same clients are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

89% Of Shoppers Like To Read Reviews On Their Mobile Phones

Be it via an app or a mobile browser, customers prefer to read reviews on their mobile phones.

Source: Statista

54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Business

The star score is the first thing consumers see. Still, users pay attention to other aspects as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of American customers.

Source: Statista