53% Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.

Today's consumers are wary and want the best bang for their buck. It's no wonder that they consider checking out reviews as a big part of the buying decision.

Source: Statista

67% Of Consumers Claim Reviews Are A "Extremely Important" Factor When Choosing A Solution Provider

When clients have to select a solution provider, reviews have a massive effect on their decision.

Source: DemandGenReport

71% Of Millennials Search Consumer Reviews Of Expert Services

Majority of all people in need of an expert service rely on online reviews.

According to online reviews data, 59% used online reviews to choose a legal representative or a physician.

Younger people (age 18-35) are much more inclined to hire a professional based upon online reviews. Just 19% of millennials will think about employing an attorney without any.

Source: Thomson Reuters

91% Of Millennials Trust In Online Reviews As Much As Friends And Family

Online review stats put consumers' reviews as the most reliable source of recommendations. Online reviews normally carry the exact same weight as advice from loved ones.

Source: Brightlocal

Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples viewpoints before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are generally advertisements.

Source: Martech Zone

52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well

We already touched upon the positive and negative reviews and their result on customers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Customers expect to see some negative reviews.

Source: Capterra

88% Of Executives Consider Reputation Risk As A Top Business Issue

Reputation management stats indicate a business's reputation does not affect just the consumers. Prospective team members likewise take a look at rankings and read reviews.

Source: Deloitte

61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall two-thirds of companies have outstanding and good rankings. Only 5% of businesses have a score below 3 stars.

Source: Brightlocal

Online Item Reviews About An Item Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase probability for an item with 5 reviews is 270% higher than the same product without reviews.

Source: Spiegel Research Center

72 Percent Of Consumers Will Not Take Action Unless They Read Some Reviews

Irrespective of how tempting your marketing is, you still require consumer reviews. There is no other way around it. Consumers are still willing to hear you out, however they trust other people more.

Source: My Testimonial Engine

49% Of Customers Consider The Quantity Of Online Reviews As An Important Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, but they consider their number and recency too.

The share of customers, who take note of the number of reviews is presently at 46 percent.

Source: Brightlocal

82 Percent Of Customers Go To Review Websites Since They Wish To Purchase A Service Or A Product And Want To Get The Facts About Business Product Or Services.

Users come since they have already formed a buying decision. The majority of them (89%) buy within a week of their visit.

Source: RevLocal