95 Percent Of Travelers Read Online Reviews Prior To Reserving Travel Related Services

Leisure and business travelers alike read reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all tourists report that they check out reviews 'always' or 'extremely frequently'.

Source: Trust You

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

72% Of Consumers Won't Take Action Before They Check Out Some Reviews

Irrespective of how attractive your marketing is, you still require customer reviews. There's no skirting around it. Customers are still willing to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

The Majority Of Individuals Aged 25 To 34 Wrote Reviews

According to Statista, the more youthful generations are surprisingly the more opinionated ones.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews stats, 59% used online reviews to choose a medical professional or an attorney.

Younger people (age 18-35) are even more inclined to hire a professional based upon online reviews. Only 19% of millennials will consider employing a lawyer without any.

Source: Thomson Reuters

91% Of Businesses Think The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. Nevertheless, they understand the enormous impact user rankings have on their business. Undesirable consumer or staff member reviews can affect 90% of job seekers.

Source: Career Arc

If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More

We already touched upon the negative and positive reviews and their impact on consumers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

88% Of Americans Declared That Product Reviews Were The Most Influential Factor When Buying Home Electronics

Stats reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display ads at 49%.

Source: Statista

Consumers Might Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users explain your services or product, the more cash you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

Most Local Businesses Have An Average Of 39 Google Reviews

Individuals like to share their experience after they have visited a vendor. Online review trends reveal individuals prefer to comment if they had a positive experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Almost All Consumers, Who Use Online Reviews, Read Them Early On In The Purchasing Process

Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your criteria. How do you select the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly choose one that works for you. That's how favorable reviews convert consumers into clients.

Source: Consumer Affairs

Many Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everyone pleased, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star ratings. Sometimes a lower score in fact helps your overall rating.

According to customer rating stats, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

88% Of Executives Consider Reputation Risk As A Leading Business Issue

Reputation management statistics show a business's reputation doesn't affect just the customers. Potential employees also look at scores and read reviews.

Source: Deloitte