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86 Percent Of Consumers Would Think About Writing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. They will be willing to share it if you give them a good experience.
Source: Brightlocal
74% Of Local Businesses Have At Least 1 Google Review
A single review is far from sufficient to enhance your website's SERP ranking.
Taking a look at online ratings data, we learnt that a business needs to have an average of 40 reviews before clients "Award" it with a star.
Source: Brightlocal
More Than 4 Negative Reviews About A Business Or Service May Reduce Sales By 70 Percent
One negative review suffices for 35% of a website's visitors to decide not to buy. 3 negative reviews can cost a business 59 percent fewer sales.
Obviously, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
If It Has Less Than A 4 Star Rating, More Than Half Of Consumers Will Not Utilize A Company
This stat is one of many that highlight the significance of online scores. Now that news of customer satisfaction travels this quick, keeping your customers pleased is more crucial than ever.
57% of customers have looked for companies with more than 4 stars in 2018, which is up from 48% in 2017.
11% looked just for companies with an ideal five star score.
Source: Brightlocal
91% Of Millennials Trust In Online Reviews As Much As Loved Ones
Online review stats place consumers' reviews as the most trustworthy source of recommendations. Online reviews usually bring the same weight as suggestions from loved ones.
Source: Brightlocal
American Buyers Regard "Product Performance" To Be The Most Valuable Information In Product Reviews
When individuals check out reviews, they focus on various elements of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality over time are the next couple of considerations for more than 50% of American customers.
Source: Statista
98 Percent Of Yelp's Site Visitors Bought From A Business They Discovered On The Site
Generally, 142 million customers go to Yelp every month. This is as great a time as any if you have not declared your complimentary Yelp business page.
Source: RevLocal
83 Percent Of Clients Do Not Rely On Advertising
The standard channels to reach clients aren't as prominent as they utilized to be. The majority of users who no longer trust ads pick to take note of consumers' recommendations online.
Source: Statuslabs
89% Of Clients Prefer To Read Reviews On Their Mobile Phones
Be it via an app or a mobile web browser, people prefer to read reviews on their smart phones.
Source: Statista
54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Company
The star score is the first thing consumers see. Still, users focus on other factors as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of USA customers.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is currently the most popular social media which can also affect our purchasing decisions.
According to social reviews data, Facebook affects over half of users' purchase decisions.
Facebook reviews statistics reveal that 4 out of five users are more likely to rely on a local business if it has positive reviews.
Source: RevLocal
Clients Reading Reviews On A Mobile Device Are 127 Percent Most Likely To Buy Than Desktop Users
Mobile users choose to get things done much faster. Buying choices are made quickly.
Online reviews are obviously convincing, yet marketers haven't necessarily come to appreciate the power of them.
Source: Martech Zone
88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics suggest a business's reputation doesn't impact just the consumers. Potential team members also take a look at ratings and read reviews.
Source: Deloitte
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Positive Reviews Encourage 68% Of Customers To Use A Local Business
Because the large bulk of customers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
Only 6% Of Consumers Do Not Trust Consumer Reviews At All
According to client review statistics, a whopping 19% of customers constantly rely on online reviews and never a purchase without checking out reviews first.
Source: Statista