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People Reading Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done quicker. Purchasing choices are made quickly.
Online reviews are clearly persuasive, yet marketers have not necessarily come to value the power of them.
Source: Martech Zone
A Solitary Business Review Can Raise Its Conversions By 10 Percent
Online review statistics show user-generated material can do wonders in terms of conversions.
A single review can have a substantial influence on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. 2 hundred can provide a mind-blowing 44 percent boost.
Source: RevLocal
One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
Younger people know the value of being informed. User-generated content has an indisputable effect on customers.
They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
83% Of All Younger Consumers Were Invited To Submit A Review Recently
Of those asked, 80% of customers did give a review. Overall, companies have actually asked 66% of all consumers to submit a review on their company.
Source: Brightlocal
Software Reviews Impact Over 98% Of All Purchasers
18 percent of software application buyers consider reviews to be an essential factor in the purchase process. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
71% Of Millennials Browse Consumer Reviews Of Professional Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% used online reviews to pick a legal representative or a doctor.
Younger people (age 18-35) are even more inclined to work with an expert based on online reviews. Just 19% of millennials will think about employing a legal representative without any.
Source: Thomson Reuters
Google Accounts For 57.5 Percent Of All Reviews Around The World
Google is in the lead here, followed by Facebook as a remote second.
These are the online reviews distribution rankings:
Google with 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.
Source: Review Trackers
If They Were Asked, 77% Of Customers Would Most Likely Leave A Review
More than a 35% would do it to notify others about their customer encounter and 24% would rather direct their review to the company itself.
Over a 26% would want to post a review to help other people with their decision making process.
Source: Podium
15% Of People Do Not Trust Businesses Without Having Online Reviews
No trust suggests no interactions. 15% of prospective customers will not even think about working with a company they can't discover opinions about.
Source: Statuslabs
If A Company Makes An Effort To Fix Issues Rapidly And Efficiently, 95% Of Unhappy Clients Will Go Back To A Company
Consumers don't anticipate you to be perfect. When things go wrong, they do anticipate you to deal with things. If there is nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
52% Of Customers Rely On A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
89% Of Buyers Choose To Read Reviews On Their Smartphones
Be it via an app or a mobile browser, customers choose to read reviews on their smart phones.
Source: Statista
Unfavorable Reviews Can Increase Conversion By Up To 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. If there aren't any negative ones, a frustrating 95% suspect censorship or faked reviews.
Source: Reevoo