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88% Of Executives Regard Reputation Risk As A Top Business Concern
Reputation management statistics indicate a company's reputation doesn't impact simply the consumers. Potential employees likewise look at rankings and take a look at reviews.
Source: Deloitte
49% Of Customers Consider The Number Of Online Reviews As An Essential Consideration Of Their Buying Decision
Consumers value not only the quality or nature of the reviews, however they consider their quantity and recency as well.
The share of consumers, who take notice of the number of reviews is currently at 46%.
Source: Brightlocal
89% Of Individuals Prefer To Read Reviews Using Their Mobile Phones
Be it by means of an app or a mobile internet browser, everyday people prefer to read reviews on their mobile devices.
Source: Statista
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.
Source: Moz
15 Percent Of Customers Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of potential consumers won't even think about doing business with a business they can't find viewpoints about.
Source: Statuslabs
If It Has Negative Reviews As Well, 52% Of Consumers Trust A Product More
We already touched upon the negative and positive reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Customers anticipate to see some unfavorable reviews.
Source: Capterra
67% Of Consumers Say Reviews Are A "Extremely Crucial" Factor When Choosing A Service Provider
Reviews have a huge effect on their decision when consumers have to pick a service provider.
Source: DemandGenReport
Consumers Might Invest 31% More With A Business That Has Fantastic Reviews
Pay attention to this fact. The better other users describe your services or product, the more cash you can charge and customer review stats show us exactly just how much more.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Ranking Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other aspects too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
Many Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they've visited a supplier. Online review trends reveal people prefer to comment if they had a positive experience, rather than a average or unfavorable one.
Source: Brightlocal
People Checking Out Reviews On A Mobile Phone Are 127% More Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. For that reason, purchasing choices are made quickly.
Online reviews are obviously persuasive, yet marketers haven't always come to value the power of them.
Source: Martech Zone
Online Reviews Impact 67.7% Of Customer Purchasing Decisions
More than two thirds of customers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, manufacturers' descriptions are essentially ads.
Source: Martech Zone
Google Accounts For 57.5% Of All Reviews All Over The World
Google is the clear winner as far as circulation goes, but they are not the only ones in the game.
Here are the online reviews circulation rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers