72 Percent Of Consumers Won't Take Action Before They Read Some Reviews

Regardless of how attractive your marketing is, you still need client reviews. There is no skirting around it. Customers are still willing to hear you out, however they rely on other people more.

Source: My Testimonial Engine

Online Product Reviews About A Product Can Raise Its Conversion Rate By A Whopping 270%

User review stats reveal the purchase probability for an item with 5 reviews is 270 percent higher than the same product without reviews.

Source: Spiegel Research Center

Online Reviews Impact 67.7% Of Consumer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

98% Of Yelp's Visitors Purchased From A Business They Found On The Site

Usually, 142 million consumers go to Yelp every month. This is as great a time as any if you have not claimed your free Yelp business page.

Source: RevLocal

Google Accounts For 57.5 Percent Of All Reviews World Wide

Google is the clear winner as far as distribution goes, however they are not the only ones in the game.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

95% Of Travelers Read Online Reviews Prior To Booking Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review suffices for 35 percent of a website's visitors to decide not to buy. Three negative reviews can cost a business 59% less sales.

Obviously, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

One-half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies

Younger people know the worth of being informed. User-generated content has an unassailable effect on customers.

If businesses think of the power of customer reviews over millennials, they will realize what they've been losing out on. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

63.6% Of Customers Visit Google To Look For Reviews Of A Business

Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the end.

These online review statistics show the basic appeal of a site can only go so far when it pertains to trust.

Source: Review Trackers

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Employee

The 86% of companies question the integrity of online reviews. Nevertheless, they recognize the huge effect user rankings have on their business. Unfavorable client or employee reviews can influence 90% of job seekers.

Source: Career Arc

Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process

Let's say you want to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read online reviews.

With the help of other customers, you manage to decide on a model that works for you. That's how positive reviews transform customers into clients.

Source: Consumer Affairs

73 Percent Of Customers Believe Written Reviews Are More Vital Than Star And Number Ratings

Online review statistics make it clear individuals aren't pleased with scores alone.

Consumer reviews make the stats appear more genuine which is what the would-be consumers are trying to find. Nearly a third of customers say composed reviews are the only feature that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

91 Percent Of Millennials Turn To Online Reviews As Much As Loved Ones

Online review stats place consumers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the same weight as advice from loved ones.

Source: Brightlocal

52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, it raises red flags that maybe the reviews are phony if all of a products reviews are favorable. Consumers anticipate to see some unfavorable reviews.

Source: Capterra

70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

Four reviews may be too few. Most people check out a lot more reviews to get a better idea of how the business is really doing. Don't depend on that statistic alone.

Source: Brightlocal

67% Of Customers Admit Reviews Are A "Very Crucial" Factor When Picking A Service Provider

When customers need to choose a solution provider, reviews have an enormous influence on their decision.

Source: DemandGenReport

If It Has Less Than A 4 Star Ranking, More Than Half Of Consumers Will Not Use An Organisation

This stat is one of lots of that show the importance of online ratings. Now that news of customer complete satisfaction travels this quick, keeping your consumers pleased is more important than ever.

57% of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for businesses with a perfect five star score.

Source: Brightlocal