Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

More Than Four Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59% fewer sales.

Obviously, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

70% Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Trust A Business

Four reviews may be too few. Most people check out many more reviews to get a clear view of how business is actually doing. Don't depend on that fact alone.

Source: Brightlocal

89% Of Clients Browse A Businesses Reactions To Reviews

Not only do the majority of shoppers read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

53% Of Customers Expect Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats prove that 63% of consumer reviews remain without a reply. That's regrettable, due to the fact that those companies are losing customers that way.

Source: Review Trackers

Users Checking Out Reviews On A Mobile Device Are 127% More Likely To Buy Than Desktop Users

Mobile users choose to get things done quicker. Buying decisions are made quickly.

Online reviews are obviously convincing, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone

The Typical Review Word Count Has Become 65% Much Shorter Since 2010

Presently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is comparable to that of tweet from twitter.

Source: Review Trackers

49% Of Customers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision

Customers value not just the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who take notice of the variety of reviews is currently at 46%.

Source: Brightlocal

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

Almost All Consumers, Who Utilize Online Reviews, Read Them Very Early In The Purchasing Process

Let's say you want to purchase a new automobile and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.

With the help of other customers, you manage to decide on one that works for you. That's how positive reviews convert customers into clients.

Source: Consumer Affairs

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics reveal user-generated content can do wonders in regards to conversions.

A single review can have a massive effect on your business.

A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply an astonishing 44% boost.

Source: RevLocal

Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses

Given that the vast bulk of consumers read reviews, you would want yours to be appealing to brand-new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal