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The Average Review Length Has Gotten 65% Much Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The length of a review in 2019 is typical to that of tweet from twitter.
Source: Review Trackers
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of US Clients
24% of US buyers consider reviews as 'very influential'.
To highlight the importance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those same consumers are likewise going to accept slower shipping times for such items.
Source: Turntonetworks
Facebook Reviews Affect More Than 50% Of Customers' Purchasing Decisions
Facebook is currently the most popular social media which can also influence our purchasing preferences.
According to social media reviews data, Facebook affects the majority of users' purchase decisions.
Facebook reviews statistics expose that 4 out of five users are more likely to trust a local business if it has favorable reviews.
Source: RevLocal
63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business
Considering the last stat, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.
These online review stats show the general popularity of a site can just go so far when it pertains to trust.
Source: Review Trackers
83% Of All Younger Customers Were Invited To Post A Review Recently
Of those invited, 80% of consumers did leave a review. In general, businesses have asked 66% of all consumers to give a review on their company.
Source: Brightlocal
70 Percent Of Consumers Need To Read At Least 4 Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people read a lot more reviews to get a clear view of how business is actually doing. Do not depend upon that figure alone.
Source: Brightlocal
89% Of Consumers Read A Businesses Replies To Reviews
Not only do the majority of consumers check out the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.
Source: Brightlocal
77% Of Clients Do Not Rely On Reviews That Are Older Than 3 Months
Clients don't care how good your service or product was in the past. Since they are fresh and relevant, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why most of them consider older reviews irrelevant.
It is for this reason that businesses ought to be constantly asking for reviews.
Source: Statuslabs
49% Of Consumers Consider The Quantity Of Online Reviews As A Necessary Consideration Of Their Purchasing Decision
Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.
The share of customers, who take notice of the number of reviews is currently at 46 percent.
Source: Brightlocal
77% Of Consumers Would Give A Review If They Were Asked
More than a 35% would do it to advise others about their client experience and 24% would certainly direct their review to the business itself.
Over a 26% would be willing to post a review to help other individuals with their choice making process.
Source: Podium
Consumer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples opinions before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone