52% Of Customers Rely On A Product More If It Has Unfavorable Reviews Too

We already touched upon the negative and positive reviews and their impact on consumers. Nevertheless, all products have their faults, it raises red flags that possibly the reviews are phony if all of a products reviews are positive. Consumers expect to see some unfavorable reviews.

Source: Capterra

53 Percent Of Americans Consider Item Reviews And Scores As The Most Essential Part Of Online Shopping.

Today's buyers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the buying decision.

Source: Statista

60 Percent Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Before Shopping

In-store shopping is affected significantly by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and rating data show people value the viewpoint of peers more than any other material.

Source: Collective Bias

72 Percent Of Customers Will Not Take Action Before They Read Some Reviews

Regardless of how appealing your marketing is, you still require customer reviews. There's no way around it. Customers are still going to hear you out, but they trust other individuals more.

Source: My Testimonial Engine

More Than Half Of Consumers Aged 25 To 34 Gave Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

A Single Business Review Can Lift Its Conversions By 10%

Online review stats show user-generated material can do miracles in terms of conversions.

A single review can have a massive influence on your business.

A hundred reviews can boost your conversion rates by as much as 37%. 2 hundred can supply an astonishing 44% boost.

Source: RevLocal

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who check out customer reviews, agree that it increases their purchasing confidence.

Organizations use the reviews to improve their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

63.6 Percent Of Consumers Check Out Google To Read Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and 3rd, leaving Facebook (23%) at the end.

When it comes to trust, these online review stats reveal the general popularity of a site can only go so far.

Source: Review Trackers

Reviews Are The Third Most Prominent Ranking Element For Google's Local 3 Pack

Review signals (amount, variety, and so on) represent 15.44% of Google's algorithm for local ranking.

Only Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

54% Of Americans Pay The Most Attention To The Average Star Score Of A Local Business

The star rating is the first thing customers see. Still, users focus on other aspects also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.

Source: Statista

89% Of Individuals Choose To Read Reviews On Their Smartphones

Be it by means of an app or a mobile web browser, everyday people choose to read reviews on their smart phones.

Source: Statista

88% Of Executives Consider Reputation Risk As A Top Business Problem

Reputation management statistics suggest a business's reputation doesn't impact simply the consumers. Prospective team members also look at scores and take a look at reviews.

Source: Deloitte

91% Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position clients' reviews as the most reliable source of recommendations. Online reviews normally bring the same weight as recommendations from friends and family.

Source: Brightlocal

Online Reviews Impact 67.7% Of Customer Buying Decisions

More than two thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.

Source: Moz

Positive Reviews Motivate 68 Percent Of Consumers To Choose Local Businesses

Considering that the large majority of consumers read reviews, you would want yours to be enticing to new clients, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Customer Reviews On Items Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the manufacturer says. The reason, producers' descriptions are basically ads.

Source: Martech Zone

67% Of Consumers Report Reviews Are A "Extremely Important" Factor When Selecting A Solution Provider

Reviews have a huge effect on their decision when consumers have to select a solution provider.

Source: DemandGenReport