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60 Percent Of Consumers Check Out Blog And Social Media Reviews On Their Cell Phones Prior To Shopping
In-store shopping is influenced significantly by blogs and reviews on social networks. With men being twice as likely to be affected than ladies.
Reviews and score data show people value the viewpoint of peers more than any other content.
Source: Collective Bias
89% Of Consumers Read A Businesses Responses To Reviews
Not only do a lot of clients check out the review replies, 30% of them highly value them. Nearly 96% read the replies to their own reviews.
Source: Brightlocal
Online Product Reviews About A Product Can Amplify Its Conversion Rate By More Than 270%
User review statistics reveal the purchase probability for an item with five reviews is 270 percent higher than the very same item without reviews.
Source: Spiegel Research Center
64% Of Americans Agree That User-generated Content (consumer Reviews) Improved Their Shopping Experience In 2017
30% of consumers who read consumer reviews, agree that it increases their purchasing confidence.
Businesses use the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
American Buyers Regard "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on different elements of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Client satisfaction, product quality and quality in time are the next few considerations for more than 50% of US clients.
Source: Statista
83% Of All Young Shoppers Were Asked To Leave A Review Recently
Of those invited, 80% of customers did leave a review. Overall, businesses have asked 66% of all consumers to post a review on their business.
Source: Brightlocal
More Than 4 Negative Reviews About A Company Or Service May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59 percent less sales.
Of course, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Favorable Reviews Motivate 68 Percent Of Customers To Choose Local Businesses
Since the large bulk of customers check out reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
The Average Review Length Has Actually Gotten 65% Much Shorter Since 2010
Lately reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is comparable to that of a tweet.
Source: Review Trackers
If A Company Manages To Resolve Problems Quickly And Effectively, 95% Of Dissatisfied Consumers Will Go Back To A Company
Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to resolve things. If there's absolutely nothing else a business can do to deal with an issue, a simple coupon can say "We are sorry" in a more attractive way.
Source: SocialMediaToday
61% Of Local Businesses Have An Average Ranking Of 4 Or 5 Stars
Typically two thirds of companies have good and exceptional rankings. Only 5% of companies have a ranking below 3 stars.
Source: Brightlocal
86 Percent Of Consumers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the cash they invest at your business. They will be willing to share it if you offer them a great experience.
Source: Brightlocal