Online Reviews Affect 67.7% Of Customer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

90 Percent Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business

You know what people say about impressions, right?

Users get their impression of your businesses through reviews. Usually through less than 10 of them.

If you do not have reviews on your website, think about asking your visitors to write one.

Source: Martech Zone

Just 44% Of Local Companies Have Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't taking advantage of their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of businesses in fact utilize them.

Although we now know why customer reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider

Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions

Facebook is currently the most popular social media which can likewise affect our purchasing preferences.

According to social media reviews stats, Facebook affects the majority of users' purchase choices.

Facebook reviews statistics expose that four out of 5 users are most likely to trust a local business if it has positive reviews.

Source: RevLocal

60% Of Customers Refer To Blog And Social Media Network Reviews On Their Mobile Devices Prior To Shopping

In-store shopping is affected considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.

Reviews and rating statistics reveal people value the viewpoint of peers more than any other material.

Source: Collective Bias

64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of customers who read consumer reviews, concur that it increases their purchasing confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Favorable Reviews Encourage 68% Of Consumers To Use Local Businesses

Considering that the huge bulk of customers check out reviews, you would want yours to be inviting to brand-new consumers, right? Keep them short, positive and sweet.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users

Mobile users choose to get things done faster. Therefore, purchasing decisions are made quickly.

Online reviews are clearly persuasive, yet online marketers have not necessarily come to appreciate the power of them.

Source: Martech Zone

More Than Half Of Customers Will Not Use A Business If It Has Less Than A 4 Star Ranking

This stat is among numerous that illustrate the significance of online rankings. Now that news of customer satisfaction travels this fast, keeping your customers happy is more important than ever.

57 percent of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48 percent in 2017.

Moreover, 11 percent looked only for companies with a perfect five star score.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company

The star rating is the first thing consumers see. Still, users pay attention to other elements as well, like the amount, recency, length, and belief of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of US Clients

24% of US buyers consider reviews as 'incredibly influential'.

To highlight the significance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those very same consumers are also willing to accept slower shipping times for such items.

Source: Turntonetworks

77% Of Clients Would Likely Post A Review If They Were Asked

More than a 35% would submit a review to educate others about their consumer experience and 24% would most likely direct their review to the business itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium