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77% Of Buyers Don't Rely On Reviews That Are Older Than 3 Months
Customers don't care how great your product or service was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.
Customers know businesses lose their touch all the time, which is why most of them consider older reviews unimportant.
It is for this reason that companies ought to be continuously asking for reviews.
Source: Statuslabs
71% Of Millennials Browse Customer Reviews Of Expert Services
More than half of all individuals in need of a professional service turn to online reviews.
According to online reviews stats, 59% used online reviews to pick a medical professional or an attorney.
Young people (age 18-35) are much more inclined to hire a professional based on online reviews. Only 19% of millennials will consider hiring an attorney without any.
Source: Thomson Reuters
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of clients, who focus on the variety of reviews is currently at 46 percent.
Source: Brightlocal
89% Of Buyers Choose To Read Reviews Using Their Smartphones
Be it by means of an app or a mobile web browser, consumers choose to read reviews on their mobile phones.
Source: Statista
More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70%
One negative review is enough for 35 percent of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
98% Of Yelp's Website Visitors Bought From A Business They Found On The Website
Normally, 142 million customers go to Yelp on a monthly basis. If you have not claimed your complimentary Yelp business page, this is as great a time as any.
Source: RevLocal
61 Percent Of Local Businesses Have A Typical Ranking Of 4 To 5 Stars
Overall 2 out of 3 companies have great and awesome ratings. Just 5% of businesses have a ranking listed below 3 stars.
Source: Brightlocal
86 Percent Of Customers Would Consider Composing A Review For A Business
Your customers are your most valuable resource, and it's not only because of the money they invest at your business. They will be ready to share it if you offer them a great experience.
Source: Brightlocal
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Manufacturers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the maker states. The reason, producers' descriptions are generally advertisements.
Source: Martech Zone
A One Star Boost In Score Can Cause A 5% To 9% Increase In Business Income
Businesses that treat consumers honorably generally succeed, review sites help make certain of that.
Source: Statuslabs
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who check out customer reviews, agree that it increases their buying confidence.
Companies utilize the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista