Almost All Customers, Who Use Online Reviews, Read Them Early In The Purchasing Process

Let's say you wish to buy a brand-new automobile and there are a number of models which fit your requirements. How do you pick the very best one for you? Well, you read the reviews.

With the help of other consumers, you quickly decide on one that works for you. That's how favorable reviews transform consumers into customers.

Source: Consumer Affairs

63.6% Of Consumers Visit Google To Look For Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.

When it comes to trust, these online review stats show the basic popularity of a site can only go so far.

Source: Review Trackers

53% Of Customers Anticipate Companies To Respond Within A Week To Negative Reviews

Online review stats show that 63% of consumer reviews stay without a response. That's too bad, because those businesses are losing clients that way.

Source: Review Trackers

Clients Could Invest 31 Percent More With A Business That Has Great Reviews

Take notice of this fact. The more detailed other users describe your product and services, the more cash you can charge and consumer review stats show us exactly how much more.

Source: Martech Zone

Just 6% Of Consumers Don't Rely On Consumer Reviews At All

According to client review statistics, a whopping 19% of consumers constantly rely on online reviews and never a make a purchase without reading reviews.

Source: Statista

When Purchasing Home Electronics, 88% Of Americans Reported That Product Reviews Were The Most Prominent Factor

Statistics reveal that reviews were more effective than TV ads at 37%, social media at 23% and display ads at 49%.

Source: Statista

89% Of Shoppers Choose To Read Reviews On Their Smartphones

Be it through an app or a mobile internet browser, customers choose to read reviews on their cell phones.

Source: Statista

US Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews

When people read reviews, they focus on different elements of the shopping experience. However according to online review statistics, 60% of them are most interested in the item's performance.

Client satisfaction, product quality and quality in time are the next few factors to consider for more than 50% of US consumers.

Source: Statista

Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses

More youthful individuals understand the value of being informed. User-generated content has an unassailable effect on customers.

If businesses think of the power of consumer reviews over millennials, they will realize what they've been losing out on. Older individuals are different though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

Unfavorable Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to spend more time on your site. According to online review data, people spend more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

A One Star Increase In Ranking Can Lead To A 5% To 9% Boost In Business Earnings

Businesses that treat consumers honorably generally prosper, review websites help make sure of that.

Source: Statuslabs

77% Of Individuals Don't Rely On Reviews That Are Older Than 3 Months

Customers don't care how excellent your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.

Consumers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

73% Of Consumers Think Consumer Reviews Are More Crucial Than Star And Number Scores

Online review data make it clear individuals aren't satisfied with ratings alone.

Client reviews make the stats appear more genuine which is what the would-be customers are searching for. Nearly a 3rd of customers state composed reviews are the only function that makes them believe the sites' reviews are relevant and useful.

Source: Fan and Fuel

Google Accounts For 57.5% Of All Reviews Globally

Google is in the lead here, followed by Facebook as a far-off second.

These the online reviews distribution rankings:

Google at 57.5%, Facebook at 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others at 8.6%.

Source: Review Trackers

49% Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Buying Decision

Customers value not just the quality or nature of the reviews, but they consider their quantity and recency also.

The share of customers, who focus on the number of reviews is currently at 46 percent.

Source: Brightlocal

30% Of Customers Feel Favorable To A Business Which Responds To Online Reviews

Staying connected with your clients builds their trust. Even something easy like reacting to their reviews and comments can make them feel valued.

As you may anticipate, customers who feel this way are more willing to invest more cash with a company.

Source: Statuslabs

Reviews Are The Most Essential Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US consumers consider reviews as 'very influential'.

To illustrate the significance of online reviews and rankings, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same consumers are likewise going to accept slower shipping times for such items.

Source: Turntonetworks