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Most Local Businesses Have An Average Of 39 Google Reviews
Individuals like to share their experience after they have gone to a vendor. Online review trends show people prefer to comment if they had a favorable experience, instead of a negative or mediocre one.
Source: Brightlocal
72% Of Customers Won't Take Action Before They Read Some Reviews
No matter how alluring your marketing is, you still require customer reviews. There's no skirting around it. Clients are still happy to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
The Average Review Word Count Has Gotten 65% Much Shorter Since 2010
These days reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of tweet from twitter.
Source: Review Trackers
53% Of Customers Expect Companies To Respond Within A Week To Negative Reviews
Online review stats prove that 63% of consumer reviews remain without a reaction. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
83 Percent Of Clients Don't Rely On Advertising
The standard channels to reach customers aren't as prominent as they used to be. The majority of users who no longer trust advertisements pick to take notice of clients' recommendations online.
Source: Statuslabs
Favorable Reviews Motivate 68% Of Customers To Use A Local Business
Since the large majority of customers check out reviews, you'd want yours to be inviting to new customers, right? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already touched upon the negative and positive reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises warnings that possibly the reviews are phony. Consumers anticipate to see some negative reviews.
Source: Capterra
67% Of Consumers Claim Reviews Are A "Very Crucial" Factor When Choosing A Service Provider
When customers have to pick a solution provider, reviews have a huge influence on their decision.
Source: DemandGenReport
70 Percent Of Consumers Need To Check Out A Minimum Of Four Reviews Before They Can Rely On A Business
Four reviews may be too few. The majority of people check out a lot more reviews to get an idea of how business is really doing. Don't depend upon that statistic alone.
Source: Brightlocal
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than two-thirds of consumers concur online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making experience.
Source: Moz
89% Of Customers Browse A Companies Reactions To Reviews
Not only do many individuals check out the review replies, 30% of them value them highly. Almost 96% read the feedback to their own reviews.
Source: Brightlocal
74% Of Local Businesses Have At A Minimum, 1 Google Review
One review is far from sufficient to enhance your site's SERP ranking.
Taking a look at online scores stats, we found out that a company needs to have an average of 40 reviews before visitors "Award" it with a star.
Source: Brightlocal