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60 Percent Of Customers Consult Blog And Social Media Reviews On Their Mobile Devices Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With males being twice as likely to be affected than ladies.
Reviews and score statistics show individuals value the viewpoint of peers more than any other content.
Source: Collective Bias
53% Of Customers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review stats reveal that 63% of customer reviews remain without a reply. That's too bad, since those companies are losing customers that way.
Source: Review Trackers
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they have visited a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, instead of a average or negative one.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Consumers Might Spend 31% More With A Business That Has Terrific Reviews
Focus on this fact. The more detailed other users describe your product and services, the more money you can charge and customer review stats show us exactly just how much more.
Source: Martech Zone
70% Of Consumers Choose To Learn About A Business Via Short Articles And Reviews, Instead Of Advertisements
Ads are all well and good, but it deserves attempting a different approach also. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
A One Star Increase In Score Can Lead To A 5% To 9% Increase In Business Revenue
Businesses that treat clients honorably generally succeed, review websites help make sure of that.
Source: Statuslabs
Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing
That's 56% of your competition that aren't benefiting from their listing.
While business listings on the significant review platforms are totally free, a remarkably low number of companies actually use them.
Although we now know why client reviews are so powerful, a lot of businesses apparently do not.
Source: LsaInsider
70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business
4 reviews may be too few. The majority of people check out much more reviews to get an idea of how business is actually doing. Don't depend upon that figure alone.
Source: Brightlocal
77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months
Customers don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.
It is for this reason that businesses need to be constantly requesting reviews.
Source: Statuslabs
71% Of Millennials Search Customer Reviews Of Professional Services
Majority of all individuals in need of a professional service rely on online reviews.
According to online reviews data, 59% utilized online reviews to pick a lawyer or a physician.
Younger people (age 18-35) are even more inclined to employ a professional based on online reviews. Just 19% of millennials will consider working with a lawyer without any.
Source: Thomson Reuters
64% Of Americans Agree That User-generated Content (consumer Reviews) Enhanced Their Shopping Experience In 2017
30 percent of consumers who check out client reviews, agree that it increases their buying confidence.
Organizations use the reviews to improve their products or services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
83 Percent Of Consumers Do Not Rely On Advertising
The standard channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads choose to focus on customers' recommendations online.
Source: Statuslabs
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization
The star rating is the first thing consumers see. Still, users take note of other aspects also, like the quantity, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of United States consumers.
Source: Statista
90% Of Consumers Require Less Than 10 Reviews To Form An Opinion About A Business
You understand what individuals say about very first impressions?
Users get their first impression of your businesses through reviews. Generally through less than 10 of them.
If you don't have reviews on your website, think about asking your visitors to write one.
Source: Martech Zone
95% Of Disappointed Consumers Will Go Back To A Company If A Company Manages To Fix Issues Rapidly And Efficiently
Consumers do not anticipate you to be perfect. They do anticipate you to resolve things when they go wrong. If there's absolutely nothing else a company can do to deal with a problem, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday