70% Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Rely On A Business

4 reviews may be too few. Most people read many more reviews to get a better idea of how business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

91 Percent Of Millennials Have Confidence In Online Reviews As Much As Loved Ones

Online review statistics put clients' reviews as the most credible source of recommendations. Online reviews typically carry the same weight as advice from friends and family.

Source: Brightlocal

77% Of Clients Do Not Trust Reviews That Are Older Than Three Months

Clients don't care how great your service or product was in the past. Part of why online reviews matter is due to the fact that they are relevant and fresh.

Customers know businesses lose their touch all the time, which is why the majority of them consider older reviews unimportant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

Favorable Reviews Encourage 68% Of Customers To Use Local Businesses

Because the huge majority of customers read reviews, you'd want yours to be enticing to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

49 Percent Of Customers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, but they consider their quantity and recency too.

The share of clients, who take notice of the number of reviews is presently at 46 percent.

Source: Brightlocal

53% Of Americans Consider Product Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's consumers are wary and desire the best bang for their buck. It's not surprising that that they consider reading reviews as a big part of the buying decision.

Source: Statista

60 Percent Of Customers Consult Blog And Social Media Network Reviews On Their Mobile Phones Before Shopping

In-store shopping is influenced significantly by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and rating data reveal individuals value the opinion of peers more than any other material.

Source: Collective Bias

Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the manufacturers' description. Individuals trust other peoples viewpoints before they ever trust what the manufacturer states. The reason, makers' descriptions are basically ads.

Source: Martech Zone

More Than 4 Negative Reviews About A Company Or Service May Decrease Sales By 70%

One negative review suffices for 35% of a site's visitors to choose not to buy. Three negative reviews can cost a business 59% fewer sales.

Naturally, they can be compensated by the large number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

If A Company Deals With Problems Rapidly And Effectively, 95% Of Disappointed Consumers Will Go Back To A Company

Clients don't anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is absolutely nothing else a business can do to resolve a problem, a simple coupon can say "We're sorry" in a more attractive way.

Source: SocialMediaToday

64 Percent Of Americans Concur That User-generated Content (customer Reviews) Enhanced Their Shopping Experience In 2017

30 percent of consumers who check out customer reviews, concur that it increases their buying confidence.

Organizations utilize the reviews to improve their products or services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

The Majority Of Best Selling Items Have A Typical Rating Of 4.2 To 4.7

You can't make everybody pleased, which is why perfect 5 star rankings are suspicious. Somebody always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower rating actually helps your overall rating.

According to consumer rating statistics, conversion rates begin to reduce as rankings rise above 4.7.

Source: Spiegel Research Center

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the huge effect user scores have on their business. Undesirable client or staff member reviews can influence 90% of job seekers.

Source: Career Arc