The Average Review Length Has Become 65% Shorter Since 2010

Recently reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of a tweet.

Source: Review Trackers

Almost All Customers, Who Utilize Online Reviews, Read Them Very Early In The Buying Process

Let's say you wish to purchase a brand-new automobile and there are a number of models which fit your requirements. How do you select the best one for you? Well, you read the reviews.

With the help of other consumers, you manage to decide on a model that works for you. That's how positive reviews transform consumers into clients.

Source: Consumer Affairs

49% Of Consumers Consider The Number Of Online Reviews As An Important Factor In Their Buying Decision

Customers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of clients, who take notice of the number of reviews is currently at 46 percent.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star score is the first thing consumers see. Still, users focus on other aspects as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American customers.

Source: Statista

71% Of Millennials Browse Customer Reviews Of Expert Services

Majority of all people in need of a professional service rely on online reviews.

According to online reviews statistics, 59% utilized online reviews to choose a legal representative or a medical professional.

Young people (age 18-35) are much more inclined to employ a professional based on online reviews. Only 19% of millennials will think about employing a lawyer without any.

Source: Thomson Reuters

83% Of All Younger Buyers Were Invited To Leave A Review Recently

Of those asked, 80% of customers did post a review. Overall, companies have actually asked 66% of all consumers to post a review on their company.

Source: Brightlocal

30% Of Customers Feel Favorable To A Company Which Reacts To Online Reviews

Staying connected with your consumers develops trust. Even something like reacting to their remarks and reviews can make them feel appreciated.

As you might anticipate, clients who feel this way are ready to spend more cash with a business.

Source: Statuslabs

Reviews Published On Twitter Can Grow Revenues By 6.46%

Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Customers Checking Out Reviews On A Mobile Phone Are 127% Most Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. Buying decisions are made rapidly.

Online reviews are certainly convincing, yet marketers have not necessarily come to value the power of them.

Source: Martech Zone

A Lot Of Best-selling Products Have A Typical Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star ratings.

According to customer rating stats, conversion rates begin to reduce as scores rise above 4.7.

Source: Spiegel Research Center

95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services

Leisure and business tourists alike read reviews to form a viewpoint. Business tourists read an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

64 Percent Of Americans Agree That User-generated Content (customer Reviews) Improved Their Shopping Experience In 2017

30% of customers who read client reviews, concur that it increases their buying confidence.

Companies use the reviews to enhance their products and services.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Choice For Over 90% Of United States Consumers

24% of US buyers consider reviews as 'very influential'.

To highlight the importance of online reviews and scores, did you understand that 81 percent of consumers will pay more for an item with reviews and those exact same consumers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks