98 Percent Of Yelp's Browsers Bought From A Business They Discovered On The Site

Typically, 142 million consumers visit Yelp each month. This is as good a time as any if you have not claimed your totally free Yelp business page.

Source: RevLocal

60% Of Consumers Seek Advice From Blog And Social Media Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is influenced significantly by blogs and reviews on social media. With men being two times as likely to be affected than ladies.

Reviews and score stats show people value the viewpoint of peers more than any other material.

Source: Collective Bias

Negative Reviews Can Increase Conversion By Up To 85%

It sounds crazy, however negative reviews can be a positive force for users to spend more time on your site. According to online review stats, people devote more than five times as long on a site when they read negative reviews.

When there are a mix of negatives and positives, more than two-thirds of users trust reviews more. An overwhelming 95 percent suspect censorship or fabricated reviews if there aren't any unfavorable ones.

Source: Reevoo

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of US Clients

24% of US consumers consider reviews as 'extremely influential'.

To highlight the significance of online reviews and scores, did you understand that 81% of customers will pay more for an item with reviews and those same consumers are likewise going to accept slower shipping times for such products.

Source: Turntonetworks

63.6 Percent Of Consumers Go To Google To Look For Reviews Of A Business

Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) at the bottom of the list.

These online review stats reveal the general popularity of a site can only presume when it pertains to trust.

Source: Review Trackers

15% Of Buyers Don't Trust Businesses Without Having Online Reviews

No trust implies no interactions. 15 percent of prospective customers will not even think about doing business with a company they can't discover viewpoints about.

Source: Statuslabs

Software Application Reviews Impact Over 98 Percent Of All Purchasers

18 percent of software application buyers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no effect whatsoever on just 2 percent of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Over Half Of Consumers Will Not Use A Company If It Has Less Than A 4 Star Score

This stat is among many that highlight the importance of online scores. Now that news of customer fulfillment travels this quick, keeping your clients delighted is more crucial than ever.

57 percent of consumers have actually searched for companies with more than 4 stars in 2018, which is up from 48% in 2017.

11 percent looked just for companies with a perfect five star ranking.

Source: Brightlocal

Many Best-selling Items Have An Average Score Of 4.2 To 4.7

You can't make everybody delighted, which is why perfect 5 star scores are suspicious. Someone always has a little bit of a gripe. That's why it is unnatural to get perfect 5 star scores. In some cases a lower score actually helps your overall score.

According to consumer rating statistics, conversion rates start to decrease as ratings rise above 4.7.

Source: Spiegel Research Center

70 Percent Of Consumers Need To Read A Minimum Of Four Reviews Before They Can Trust A Business

4 reviews may be too few. Many people read much more reviews to get an idea of how business is actually doing. Do not depend upon that figure alone.

Source: Brightlocal

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star ranking is the first thing consumers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of US consumers.

Source: Statista

The Typical Review Length Has Actually Gotten 65% Much Shorter Since 2010

Nowadays reviews are shorter, easier, and more straight to the point. The length of a review in 2019 is similar to that of a tweet.

Source: Review Trackers

Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack

Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

95 Percent Of Travelers Check Out Online Reviews Prior To Booking Travel Services

Leisure and business travelers alike read reviews to form an opinion. Business travelers check out an average of 5 reviews vs. 6-7 for leisure travelers.

Source: Trust You

53% Of Americans Consider Item Reviews And Ratings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are smart and want the best bang for their dollar. It's no wonder that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

72% Of Customers Won't Take Action Before They Read Some Reviews

Irrespective of how appealing your marketing is, you still require consumer reviews. There's no other way around it. Customers are still going to hear you out, however they trust other individuals more.

Source: My Testimonial Engine

61% Of Local Businesses Have A Typical Score Of 4 To 5 Stars

Generally two thirds of companies have good and exceptional scores. Just 5% of businesses have a ranking listed below 3 stars.

Source: Brightlocal