Customer Reviews On Items Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the makers' description. Individuals trust other peoples opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site

Generally, 142 million consumers check out Yelp every month. This is as excellent a time as any if you have not declared your complimentary Yelp business page.

Source: RevLocal

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star ranking is the first thing customers see. Still, users focus on other aspects also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a third of United States consumers.

Source: Statista

70% Of Customers Prefer To Discover A Business By Means Of Articles And Reviews, Rather Than Ads

Ads are all well and good, but it's worth trying a different approach as well. Reviews are by far the very best way to discover the truth about a product or service.

Source: Statuslabs

73% Of Customers Believe Client Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear individuals aren't pleased with ratings alone.

Consumer reviews make the statistics appear more authentic which is what the potential customers are searching for. Almost a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.

Source: Fan and Fuel

Customers Might Invest 31% More With A Business That Has Fantastic Reviews

Pay attention to this fact. The more detailed other users explain your services or product, the more cash you can charge and consumer review statistics show us precisely how much more.

Source: Martech Zone

Positive Reviews Encourage 68 Percent Of Consumers To Choose Local Businesses

Because the huge majority of consumers read reviews, you would want yours to be inviting to new customers, right? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Customers Review A Businesses Replies To Reviews

Not only do many consumers read the review replies, 30% of them hold them in high regard. Practically 96% read the feedback to their own reviews.

Source: Brightlocal

Only 44 Percent Of Local Businesses Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't taking advantage of their listing.

While business listings on the major review platforms are totally free, a remarkably low number of companies actually use them.

Although we now understand why customer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

91% Of Millennials Trust Online Reviews As Much As Loved Ones

Online review stats place customers' reviews as the most trustworthy source of recommendations. Online reviews typically carry the exact same weight as suggestions from family and friends.

Source: Brightlocal

Google Represents 57.5 Percent Of All Reviews World-wide

As can be expected, Google is in the lead, followed by Facebook, TripAdvisor and others.

These are the online reviews distribution rankings:

Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.

Source: Review Trackers

77% Of Customers Would Post A Review If They Were Asked

More than a 35% would do it to inform others about their client encounter and 24% would certainly direct their review to the company itself.

Over a 26% would be willing to leave a review to assist other people with their decision making process.

Source: Podium

The Average Review Length Has Become 65% Shorter Since 2010

In the present day reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

Software Reviews Impact Over 98% Of All Purchasers

18% of software application purchasers consider reviews to be an important factor in the purchase process. Software application reviews have no impact whatsoever on only 2 percent of customers. Two thirds of them read more than 6 reviews to decide and 14 percent of them read more than 20 reviews.

Source: Capterra

Over Half Of Consumers Won't Use A Service If It Has Less Than A 4 Star Rating

This stat is one of many that highlight the importance of online scores. Now that news of consumer complete satisfaction travels this quick, keeping your consumers delighted is more important than ever.

57% of customers have looked for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for companies with a perfect five star ranking.

Source: Brightlocal

60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Mobile Phones Prior To Shopping

In-store shopping is influenced considerably by blogs and reviews on social networks. With men being twice as likely to be affected than women.

Reviews and ranking data show people value the viewpoint of peers more than any other content.

Source: Collective Bias

Consumers Reading Reviews On A Mobile Phone Are 127 Percent More Likely To Make A Purchase Than Desktop Users

Mobile users choose to get things done faster. Buying decisions are made quickly.

Online reviews are undoubtedly persuasive, yet online marketers haven't necessarily come to appreciate the power of them.

Source: Martech Zone