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Google Represents 57.5 Percent Of All Reviews Across The Globe
As can be anticipated, Google is in the lead, followed by Facebook, TripAdvisor and others.
Here's the online reviews distribution rankings:
Google with 57.5%, Facebook with 19%, TripAdvisor at 8.4%, Yelp at 6.6% and Others with 8.6%.
Source: Review Trackers
91 Percent Of Millennials Turn To Online Reviews As Much As Family And Friends
Online review statistics position customers' reviews as the most trustworthy source of suggestions. Online reviews normally carry the exact same weight as guidance from friends and family.
Source: Brightlocal
70% Of Customers Prefer To Learn About A Business Through Reviews And Articles, Rather Than Ads
Advertisements are all well and good, however it's worth trying a different approach as well. Reviews are by far the very best method to discover the truth about a product or service.
Source: Statuslabs
Fifty Percent Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated material has an unassailable impact on customers.
If businesses stop to consider the power of customer reviews over millennials, they will understand what they've been missing out on. Older individuals are different though, only 6% of individuals aged 55 or older check out reviews.
Source: Brightlocal
Just 6% Of Customers Do Not Trust Consumer Reviews At All
According to client review stats, a tremendous 19 percent of customers constantly rely on online reviews and never a buy without reading reviews first.
Source: Statista
Software Reviews Influence Over 98% Of All Buyers
18% of software purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2 percent of consumers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Related Services
Leisure and business travelers alike check out reviews to form an opinion. Business travelers read approximately 5 reviews vs. 6-7 for leisure tourists. 59percent of all tourists report that they check out reviews 'always' or 'very frequently'.
Source: Trust You
If A Company Makes An Effort To Fix Issues Rapidly And Effectively, 95% Of Disappointed Customers Will Go Back To A Business
Clients do not anticipate you to be perfect. They do expect you to fix things when they go wrong. If there is absolutely nothing else a business can do to solve a problem, a simple coupon can say "We are sorry" in a more enticing way.
Source: SocialMediaToday
91% Of Companies Believe The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of companies question the integrity of online reviews. Nevertheless, they understand the enormous impact user scores have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
77% Of Users Do Not Trust Reviews That Are Older Than 3 Months
Consumers don't care how excellent your product or service was in the past. Since they are relevant and fresh, is part of why online reviews matter.
Consumers understand businesses lose their touch all the time, which is why the majority of them regard older reviews unimportant.
It is for this reason that businesses should to be continuously requesting reviews.
Source: Statuslabs
More Than 4 Negative Reviews About A Company Or Service Might Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.
Naturally, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing
That's 56 percent of your competition that aren't taking advantage of their listing.
While business listings on the major review platforms are free, a remarkably low number of companies actually use them.
Although we now understand why customer reviews are so effective, most businesses apparently don't.
Source: LsaInsider
72 Percent Of Clients Will Not Take Action Unless They Read Some Reviews
Irrespective of how eye-catching your marketing is, you still need consumer reviews. There is no way around it. Customers are still happy to hear you out, however they trust other individuals more.
Source: My Testimonial Engine
Most Local Businesses Have An Average Of 39 Google Reviews
People like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a positive experience, instead of a negative or average one.
Source: Brightlocal
88% Of Americans Reported That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronics
Statistics reveal that reviews were more beneficial than TV ads at 37%, social networks at 23% and display ads at 49%.
Source: Statista
Customer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the manufacturers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.
Source: Martech Zone
86% Of Customers Would Consider Writing A Review For A Business
Your customers are your most important resource, and it's not just because of the money they spend at your business. If you give them a good experience, they will be willing to share it.
Source: Brightlocal
53% Of Customers Expect Businesses To Answer Back Within A Week To Negative Reviews
Online review statistics clarify that 63% of consumer reviews stay without a response. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers