53 Percent Of Americans Consider Product Reviews And Scores As The Most Important Part Of Online Shopping.

Today's buyers are smart and want the very best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

Positive Reviews Encourage 68 Percent Of Customers To Choose A Local Business

Considering that the vast bulk of customers read reviews, you'd want yours to be appealing to brand-new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

30% Of Consumers Feel Favorable To A Company Which Responds To Online Reviews

Staying connected with your customers develops trust. Even something as basic as reacting to their reviews and comments can make them feel valued.

As you may expect, customers who feel this way are more willing to spend more money with a business.

Source: Statuslabs

Online Reviews Affect 67.7% Of Consumer Purchasing Decisions

More than two-thirds of consumers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

The Average Review Length Has Actually Gotten 65% Shorter Since 2010

Now a days reviews are much shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

Reviews Are The Most Important Part Of The Purchase Choice For Over 90% Of American Consumers

24% of US shoppers consider reviews as 'exceptionally influential'.

To illustrate the significance of online reviews and rankings, did you understand that 81% of consumers will pay more for an item with reviews and those exact same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing

That's 56% of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are complimentary, a remarkably low number of companies really utilize them.

Although we now know why customer reviews are so powerful, the majority of businesses apparently don't.

Source: LsaInsider

89% Of Individuals Like To Read Reviews On Their Mobile Devices

Be it through an app or a mobile web browser, people young and old choose to read reviews on their mobile phones.

Source: Statista

If It Has Less Than A 4 Star Score, More Than Half Of Consumers Won't Use An Organisation

This stat is one of lots of that show the significance of online scores. Now that news of client complete satisfaction travels this quick, keeping your customers pleased is more important than ever.

57 percent of consumers have searched for companies with more than four stars in 2018, which is up from 48 percent in 2017.

11 percent looked only for businesses with an ideal five star rating.

Source: Brightlocal

15 Percent Of Customers Don't Trust Businesses Without Having Online Reviews

No trust means no interactions. 15% of potential clients will not even think about doing business with a company they can't find opinions about.

Source: Statuslabs

More Than Four Negative Reviews About A Business Or Service May Reduce Sales By 70%

One negative review suffices for 35 percent of a site's visitors to choose not to buy. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months

Clients don't care how excellent your service or product was in the past. Part of why online reviews matter is since they are relevant and fresh.

Consumers know businesses lose their touch all the time, which is why most of them regard older reviews irrelevant.

It is for this reason that companies should to be constantly requesting reviews.

Source: Statuslabs

98 Percent Of Yelp's Website Visitors Bought From A Business They Found On The Site

Normally, 142 million customers visit Yelp each month. If you haven't declared your totally free Yelp business page, this is as good a time as any.

Source: RevLocal

82% Of Customers Check Out Review Websites Due To The Fact That They Wish To Purchase A Service Or A Product And Want To Get The Facts About The Businesses Product Or Services.

Users come because they have actually currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.

Source: RevLocal

53% Of Customers Anticipate Companies To Answer Back Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of customer reviews stay without a response. That's too bad, due to the fact that those companies are losing clients that way.

Source: Review Trackers

88% Of Executives Regard Reputation Risk As A Top Business Problem

Reputation management statistics suggest a company's reputation doesn't affect just the clients. Potential team members also take a look at scores and take a look at reviews.

Source: Deloitte

People Reading Reviews On A Mobile Device Are 127% More Likely To Purchase Than Desktop Users

Mobile users prefer to get things done quicker. For that reason, buying decisions are made rapidly.

Online reviews are certainly persuasive, yet online marketers haven't always come to appreciate the power of them.

Source: Martech Zone

73 Percent Of Consumers Believe Customer Reviews Are More Vital Than Star And Number Ratings

Online review stats make it clear individuals aren't satisfied with ratings alone.

Customer reviews make the statistics appear more authentic which is what the prospective customers are looking for. Practically a 3rd of customers say written reviews are the only function that makes them believe the sites' reviews are useful and relevant.

Source: Fan and Fuel