54% Of Americans Pay The Most Attention To The Average Star Ranking Of A Local Company

The star rating is the first thing customers see. Still, users focus on other aspects as well, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a third of United States consumers.

Source: Statista

Software Reviews Influence Over 98 Percent Of All Purchasers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase procedure. Software reviews have no impact whatsoever on only 2 percent of consumers. Two-thirds of them read more than 6 reviews to make up their mind and 14% of them read more than 20 reviews.

Source: Capterra

49 Percent Of Consumers Consider The Number Of Online Reviews As A Necessary Factor In Their Purchasing Decision

Customers value not only the quality or nature of the reviews, however they consider their quantity and recency also.

The share of customers, who take notice of the variety of reviews is presently at 46 percent.

Source: Brightlocal

Favorable Reviews Encourage 68 Percent Of Consumers To Use Local Businesses

Because the vast bulk of customers check out reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

89% Of Consumers Browse A Businesses Responses To Reviews

Not only do most customers check out the review replies, 30% of them value them highly. Practically 96% read the reactions to their own reviews.

Source: Brightlocal

The Typical Review Word Count Has Actually Gotten 65% Much Shorter Since 2010

At this present time reviews are much shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet on twitter.

Source: Review Trackers

61% Of Regional Businesses Have A Typical Ranking Of 4 Or 5 Stars

Typically two-thirds of companies have exceptional and good ratings. Just 5% of companies have a score listed below three stars.

Source: Brightlocal

91 Percent Of Millennials Rely On Online Reviews As Much As Family And Friends

Online review stats position customers' reviews as the most trustworthy source of suggestions. Online reviews typically carry the very same weight as guidance from family and friends.

Source: Brightlocal

30% Of Customers Feel Comfortable With A Business Which Answers Online Reviews

Staying connected with your clients creates trust. Even something as basic as responding to their comments and reviews can make them feel valued.

As you may expect, clients who feel this way are going to invest more money with a business.

Source: Statuslabs

If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More

We already touched upon the positive and negative reviews and their impact on customers. However, all products have their faults, it raises red flags that perhaps the reviews are fake if all of a products reviews are favorable. Customers anticipate to see some unfavorable reviews.

Source: Capterra

Fifty Percent Of All Of The Millennial's "Always" Read Online Reviews For Businesses

More youthful individuals know the worth of being informed. User-generated material has an indisputable influence on customers.

They will recognize what they've been missing out on if businesses stop to think about the power of customer reviews over millennials. Older individuals are various though, only 6% of individuals aged 55 or older read reviews.

Source: Brightlocal

89% Of Shoppers Choose To Read Reviews Using Their Cell Phones

Be it by means of an app or a mobile web browser, individuals choose to read reviews on their cell phones.

Source: Statista

Unfavorable Reviews Can Increase Conversion By Up To 85%

It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review statistics, individuals spend more than 5 times as long on a site when they check out negative reviews.

More than two thirds of users trust reviews more when there are a mix of positives and negatives. If there aren't any unfavorable ones, a frustrating 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

53 Percent Of Americans Consider Item Reviews And Rankings As The Most Vital Part Of The Online Shopping Experience In 2018.

Today's buyers are wary and desire the very best bang for their dollar. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

When Buying Home Electronic Devices, 88% Of Americans Declared That Product Reviews Were The Most Influential Element

Stats reveal that reviews were more helpful than Television ads at 37%, social media at 23% and display advertisements at 49%.

Source: Statista