More Than Half Of Shoppers Aged 25-34 Wrote Reviews

According to Statista, the younger generations are obviously the more vocal ones.

Source: Statista

64% Of Americans Agree That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017

30% of consumers who read customer reviews, concur that it increases their purchasing confidence.

Businesses utilize the reviews to enhance their services and products.

"We all need people who will give us feedback. That's how we improve." -Bill Gates

Source: Statista

70% Of Consumers Need To Check Out At Least Four Reviews Before They Can Trust A Business

Four reviews may be too few. Many people check out much more reviews to get a clear view of how business is really doing. Do not depend upon that fact alone.

Source: Brightlocal

95% Of Travelers Check Out Online Reviews Prior To Scheduling Travel Related Services

Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59percent of all travelers report that they check out reviews 'constantly' or 'extremely often'.

Source: Trust You

90% Of Customers Need Less Than 10 Reviews To Form An Opinion About A Business

You understand what people state about first impressions?

Users get their impression of your businesses through reviews. Generally through less than 10 of them.

Consider asking your visitors to write one if you don't have reviews on your website.

Source: Martech Zone

30% Of Consumers Feel Positive About A Business Which Reacts To Online Reviews

Communicating with your consumers builds their trust. Even something like responding to their comments and reviews can make them feel valued.

As you might expect, clients who feel this way are happy to spend more money with a company.

Source: Statuslabs

Consumer Reviews On Products Are Relied On Almost 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. People trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially ads.

Source: Martech Zone

Software Application Reviews Impact Over 98% Of All Buyers

18 percent of software application purchasers consider reviews to be an essential factor in the purchase process. Software application reviews have no effect whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to make up their mind and 14 percent of them read more than 20 reviews.

Source: Capterra

Just 6% Of Customers Don't Rely On Consumer Reviews At All

According to client review stats, a tremendous 19% of consumers always rely on online reviews and never a make a purchase without checking out reviews first.

Source: Statista

Many Best-selling Products Have An Average Rating Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. Someone always has a little a gripe. That's why it is abnormal to get perfect 5 star rankings. In some cases a lower ranking in fact helps your overall rating.

According to customer rating stats, conversion rates start to decrease as scores rise above 4.7.

Source: Spiegel Research Center

53% Of Customers Anticipate Businesses To Answer Back Within A Week To Negative Reviews

Online review stats prove that 63% of client reviews remain without a reaction. That's too bad, because those businesses are losing consumers that way.

Source: Review Trackers

73 Percent Of Consumers Think Customer Reviews Are More Important Than Star And Number Rankings

Online review stats make it clear people aren't satisfied with scores alone.

Client reviews make the stats appear more genuine which is what the would-be consumers are searching for. Almost a 3rd of customers say composed reviews are the only function that makes them think the websites' reviews are appropriate and helpful.

Source: Fan and Fuel