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53 Percent Of Americans Consider Item Reviews And Scores As The Most Vital Part Of Online Shopping.
Today's shoppers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.
Source: Statista
Buyers Reading Reviews On A Mobile Device Are 127% Most Likely To Purchase Than Desktop Users
Mobile users prefer to get things done faster. Therefore, buying choices are made rapidly.
Online reviews are certainly convincing, yet marketers haven't necessarily come to value the power of them.
Source: Martech Zone
A Lot Of Local Companies Have Approximately 39 Google Reviews
Individuals like to share their experience after they've gone to a vendor. Online review trends show people choose to comment if they had a positive experience, rather than a mediocre or unfavorable one.
Source: Brightlocal
88% Of Executives Consider Reputation Risk As A Top Business Concern
Reputation management statistics indicate a company's reputation does not impact simply the consumers. Potential employees also take a look at scores and read reviews.
Source: Deloitte
Google Represents 57.5% Of All Reviews Globally
Google is the clear winner as far as circulation goes, however they are not the only ones in the game.
Here's the online reviews circulation rankings:
Google at 57.5%, Facebook at 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
American Shoppers Consider "Product Performance" To Be The Most Useful Information In Product Reviews
When people read reviews, they focus on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the product's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of American clients.
Source: Statista
Reviews Are The Third Most Influential Ranking Factor For Google's Local 3 Pack
Review signals (amount, diversity, etc.) account for 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
A One Star Increase In Score Can Cause A 5% To 9% Boost In Business Income
Businesses that treat customers honorably typically flourish, review sites help make sure of that.
Source: Statuslabs
15 Percent Of People Don't Trust Businesses With No Online Reviews
No trust implies no interactions. 15 percent of potential clients will not even consider working with a company they can't find opinions about.
Source: Statuslabs
89% Of Customers Choose To Read Reviews On Their Mobile Devices
Be it by means of an app or a mobile internet browser, most people prefer to read reviews on their smart phones.
Source: Statista
Facebook Reviews Affect More Than 50 Percent Of Customers' Buying Decisions
Facebook is presently the most popular social network which can likewise affect our buying preferences.
According to social media reviews stats, Facebook affects over half of users' purchase decisions.
If it has favorable reviews, Facebook reviews statistics expose that 4 out of 5 users are most likely to rely on a local business.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business
The star rating is the first thing consumers see. Still, users focus on other factors also, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a 3rd of USA consumers.
Source: Statista