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71% Of Millennials Search Consumer Reviews Of Professional Services
Over half of all individuals in need of an expert service turn to online reviews.
According to online reviews data, 59% utilized online reviews to select a lawyer or a doctor.
Younger people (age 18-35) are much more inclined to employ an expert based on online reviews. Just 19% of millennials will consider working with a legal representative without any.
Source: Thomson Reuters
73% Of Customers Think Consumer Reviews Are More Vital Than Star And Number Ratings
Online review data make it clear individuals aren't satisfied with scores alone.
Customer reviews make the stats appear more genuine which is what the potential customers are looking for. Almost a third of customers say composed reviews are the only function that makes them believe the websites' reviews are beneficial and relevant.
Source: Fan and Fuel
53% Of Consumers Anticipate Businesses To Respond Within A Week To Unfavorable Reviews
Online review stats prove that 63% of consumer reviews go on without a reply. That's too bad, since those businesses are losing clients that way.
Source: Review Trackers
A Lone Business Review Can Lift Its Conversions By 10%
Online review stats reveal user-generated content can do miracles in terms of conversions.
A single review can have an enormous effect on your business.
A hundred reviews can raise your conversion rates by as much as 37%. Two hundred can supply a mind-blowing 44 percent boost.
Source: RevLocal
A Lot Of Popular Items Have An Average Rating Of 4.2 To 4.7
You can't make everybody pleased, which is why perfect 5 star ratings are suspicious. Somebody always has a little a gripe. That's why it is unnatural to get perfect 5 star rankings. Often a lower ranking in fact helps your overall rating.
According to consumer rating stats, conversion rates begin to decrease as rankings rise above 4.7.
Source: Spiegel Research Center
77% Of Users Do Not Rely On Reviews That Are Older Than Three Months
Consumers don't care how good your service or product was in the past. Part of why online reviews matter is because they are fresh and relevant.
Consumers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.
It is for this reason that businesses ought to be continuously requesting reviews.
Source: Statuslabs
Over Half Of Consumers Will Not Use An Organisation If It Has Less Than A 4 Star Score
This stat is one of many that highlight the value of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your customers happy is more vital than ever.
57% of customers have looked for companies with more than four stars in 2018, which is up from 48% in 2017.
11% looked just for companies with an ideal five star rating.
Source: Brightlocal
Reviews Are The Third Most Influential Ranking Element For Google's Local 3 Pack
Review signals (quantity, diversity, and so on) represent 15.44% of Google's algorithm for local ranking.
Just Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking elements go for the local 3 pack.
Source: Moz
49 Percent Of Customers Consider The Number Of Online Reviews As A Necessary Consideration Of Their Buying Decision
Consumers value not just the quality or nature of the reviews, however they consider their number and recency also.
The share of customers, who take notice of the variety of reviews is currently at 46%.
Source: Brightlocal
Clients Might Spend 31 Percent More With A Business That Has Great Reviews
Focus on this statistic. The more detailed other users describe your services or product, the more money you can charge and customer review statistics reveal to us precisely how much more.
Source: Martech Zone
Fifty Percent Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals understand the value of being informed. User-generated content has an unassailable impact on consumers.
They will recognize what they've been missing out on if businesses stop to consider the power of consumer reviews over millennials. Older individuals are different though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
61 Percent Of Regional Businesses Have An Average Rating Of 4 Or 5 Stars
Typically two-thirds of businesses have good and exceptional scores. Just 5% of companies have a score below three stars.
Source: Brightlocal
The Majority Of Consumers Aged 25-34 Submitted Reviews
According to Statista, the younger generations are reportedly the more opinionated ones.
Source: Statista
When Purchasing Home Electronic Devices, 88% Of Americans Stated That Product Reviews Were The Most Influential Aspect
Statistics reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.
Source: Statista
60 Percent Of Customers Check Out Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping
In-store purchasing is affected substantially by blogs and reviews on social networks. With males being two times as likely to be influenced than women.
Reviews and ranking stats reveal people value the opinion of peers more than any other content.
Source: Collective Bias
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star rating is the first thing customers see. Still, users take notice of other elements too, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a third of USA consumers.
Source: Statista
63.6 Percent Of Consumers Go To Google To Read Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) behind.
When it comes to trust, these online review stats show the basic appeal of a website can just go so far.
Source: Review Trackers