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Negative Reviews Can Increase Conversion By As Much As 85%
It sounds insane, but negative reviews can be a positive driver for users to spend more time on your site. According to online review data, individuals devote more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. An overwhelming 95% suspect censorship or faked reviews if there aren't any negative ones.
Source: Reevoo
Only 44% Of Local Companies Have Claimed Their Google My Business Listing
That's 56 percent of your competitors that aren't benefiting from their listing.
While business listings on the significant review platforms are complimentary, a remarkably low number of companies in fact make use of them.
Although we now know why customer reviews are so powerful, most businesses apparently do not.
Source: LsaInsider
61% Of Local Businesses Have A Typical Ranking Of 4 Or 5 Stars
Overall two-thirds of businesses have excellent and exceptional scores. Just 5% of businesses have a score listed below three stars.
Source: Brightlocal
86 Percent Of Consumers Would Think About Writing A Review For A Business
Your clients are your most valuable resource, and it's not just because of the money they spend at your business. They will be prepared to share it if you provide them an excellent experience.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star rating is the first thing consumers see. Still, users take notice of other elements also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of United States customers.
Source: Statista
Positive Reviews Encourage 68 Percent Of Customers To Choose Local Businesses
Considering that the huge majority of consumers check out reviews, you'd want yours to be appealing to new clients? Keep them short, sweet and positive.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
67% Of Customers Claim That Reviews Are A "Very Important" Factor When Choosing A Service Provider
Reviews have an enormous effect on their decision when consumers have to select a solution provider.
Source: DemandGenReport
73 Percent Of Customers Think Written Reviews Are More Crucial Than Star And Number Ratings
Online review statistics make it clear people aren't satisfied with ratings alone.
Written reviews make the statistics appear more authentic which is what the prospective clients are looking for. Nearly a 3rd of customers state composed reviews are the only feature that makes them think the websites' reviews are useful and pertinent.
Source: Fan and Fuel
70 Percent Of Consumers Need To Read A Minimum Of 4 Reviews Before They Can Trust A Business
4 reviews may be too few. The majority of people check out many more reviews to get an idea of how the business is in fact doing. Do not depend on that figure alone.
Source: Brightlocal
60 Percent Of Consumers Consult Blog And Social Network Reviews On Their Mobile Phones Before Shopping
In-store shopping is influenced considerably by blogs and reviews on social media. With men being two times as likely to be affected than women.
Reviews and score data show people value the viewpoint of peers more than any other content.
Source: Collective Bias
Consumer Reviews On Products Are Trusted Practically 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker states. The reason, makers' descriptions are basically advertisements.
Source: Martech Zone