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Reviews Are The 3rd Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (quantity, variety, etc.) account for 15.44% of Google's algorithm for local ranking.
Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews
Staying connected with your clients builds their trust. Even something as simple as reacting to their comments and reviews can make them feel appreciated.
As you might anticipate, customers who feel this way are happy to invest more cash with a business.
Source: Statuslabs
89% Of Individuals Prefer To Read Reviews Using Their Mobile Devices
Be it via an app or a mobile web browser, consumers prefer to read reviews on their phones.
Source: Statista
USA Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews
When individuals read reviews, they concentrate on various aspects of the shopping experience. However according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of USA customers.
Source: Statista
90% Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you don't have reviews on your site, consider asking your visitors to compose one.
Source: Martech Zone
98 Percent Of Yelp's Site Visitors Purchased From A Business They Discovered On The Site
Generally, 142 million consumers go to Yelp each month. This is as good a time as any if you have not declared your complimentary Yelp business page.
Source: RevLocal
83% Of Consumers Don't Trust Advertising
The conventional channels to reach customers aren't as influential as they utilized to be. Most users who no longer trust ads pick to focus on customers' recommendations online.
Source: Statuslabs
Almost All Customers, Who Utilize Online Reviews, Read Them Early On In The Buying Process
Let's say you wish to buy a new car and there are several models which fit your criteria. How do you choose the best one for you? Well, you read the reviews.
With the help of other consumers, you manage to choose a model that works for you. That's how favorable reviews convert customers into clients.
Source: Consumer Affairs
83% Of All Younger Shoppers Were Invited To Submit A Review Recently
Of those asked, 80% of clients did post a review. Overall, companies have actually asked 66% of all clients to give a review on their business.
Source: Brightlocal
A One Star Boost In Ranking Can Result In A 5% To 9% Increase In Business Income
Businesses that treat clients well usually succeed, review websites help make certain of that.
Source: Statuslabs
63.6% Of Customers Visit Google To Check For Reviews Of A Business
Thinking about the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and 3rd, leaving Facebook (23%) behind.
When it comes to trust, these online review statistics reveal the basic popularity of a website can just go so far.
Source: Review Trackers