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Negative Reviews Can Increase Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than 5 times as long on a website when they read negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
The Majority Of People Aged 25 To 34 Posted Reviews
According to Statista, the more youthful generations are surprisingly the more vocal ones.
Source: Statista
Software Application Reviews Influence Over 98% Of All Purchasers
18% of software purchasers consider reviews to be a vital factor in the purchase process. Software reviews have no impact whatsoever on just 2% of customers. Two-thirds of them read more than 6 reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra
Reviews Shared On Twitter Can Boost Online Sales By 6.46%
Online review data reveal that reviews shared on Twitter, do more to increase sales than those on any other social network.
Source: Yotpo
Consumers Might Invest 31% More With A Business That Has Fantastic Reviews
Take notice of this fact. The better other users describe your service or product, the more money you can charge and consumer review statistics show us precisely how much more.
Source: Martech Zone
52% Of Consumers Trust A Product More If It Has Unfavorable Reviews As Well
We already discussed the negative and positive reviews and their effect on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that maybe the reviews are phony. Consumers expect to see some negative reviews.
Source: Capterra
71% Of Millennials Browse Consumer Reviews Of Expert Services
More than half of all individuals in need of a professional service rely on online reviews.
According to online reviews stats, 59% used online reviews to choose a lawyer or a physician.
Young people (age 18-35) are even more inclined to hire a professional based on online reviews. Just 19% of millennials will consider hiring a legal representative without any.
Source: Thomson Reuters
The Majority Of Local Companies Have An Average Of 39 Google Reviews
People like to share their experience after they have gone to a vendor. Online review trends reveal individuals choose to comment if they had a positive experience, rather than a negative or average one.
Source: Brightlocal
More Than Four Negative Reviews About A Business Or Service Might Reduce Sales By 70 Percent
One negative review is enough for 35% of a website's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the large variety of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
98% Of Yelp's Website Visitors Bought From A Business They Found On The Site
Usually, 142 million consumers go to Yelp monthly. This is as excellent a time as any if you haven't claimed your free Yelp business page.
Source: RevLocal
64 Percent Of Americans Concur That User-generated Content (client Reviews) Enhanced Their Shopping Experience In 2017
30 percent of customers who read customer reviews, agree that it increases their buying confidence.
Organizations utilize the reviews to enhance their products and services.
"We all need people who will give us feedback. That's how we improve." -Bill Gates
Source: Statista
Majority Of Consumers Will Not Utilize A Business If It Has Less Than A 4 Star Score
This stat is among numerous that illustrate the significance of online scores. Now that news of customer fulfillment travels this quick, keeping your customers happy is more important than ever.
57 percent of consumers have actually searched for companies with more than four stars in 2018, which is up from 48% in 2017.
Additionally, 11 percent looked only for businesses with a perfect five star rating.
Source: Brightlocal