US Consumers View "Product Performance" To Be The Most Useful Info In Product Reviews

When individuals read reviews, they focus on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality over time are the next couple of factors to consider for more than 50% of American customers.

Source: Statista

Just 44 Percent Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56 percent of your competition that aren't benefiting from their listing.

While business listings on the significant review platforms are totally free, a surprisingly low number of companies actually utilize them.

Although we now understand why consumer reviews are so effective, many businesses obviously do not.

Source: LsaInsider

73% Of Consumers Believe Written Reviews Are More Vital Than Star And Number Scores

Online review stats make it clear people aren't satisfied with ratings alone.

Written reviews make the statistics appear more genuine which is what the prospective clients are trying to find. Almost a third of customers state composed reviews are the only function that makes them think the sites' reviews are beneficial and pertinent.

Source: Fan and Fuel

91 Percent Of Millennials Trust In Online Reviews As Much As Loved Ones

Online review statistics put consumers' reviews as the most reliable source of recommendations. Online reviews typically bring the very same weight as suggestions from family and friends.

Source: Brightlocal

Just 6% Of Consumers Don't Rely On Customer Reviews At All

According to customer review data, a whopping 19 percent of customers always trust online reviews and never ever a make a purchase without checking out reviews initially.

Source: Statista

Reviews Are The 3rd Most Prominent Ranking Aspect For Google's Local 3 Pack

Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like proximity and keywords account for 25.12%, and link signals at 16.53%, are more vital than reviews as far as ranking aspects go for the local 3 pack.

Source: Moz

Negative Reviews Can Boost Conversion By As Much As 85%

It sounds crazy, however negative reviews can be a positive driver for users to devote more time on your site. According to online review stats, individuals devote more than five times as long on a website when they read negative reviews.

When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. If there aren't any negative ones, an overwhelming 95 percent suspect censorship or fabricated reviews.

Source: Reevoo

53% Of Americans Consider Item Reviews And Ratings As The Most Crucial Part Of The Online Shopping Experience In 2018.

Today's shoppers are smart and want the best bang for their buck. It's not surprising that that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista

54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Business

The star score is the first thing customers see. Still, users take notice of other aspects too, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of American consumers.

Source: Statista

Consumer Reviews On Items Are Relied On Practically 12 Times More Than The Manufacturers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other peoples viewpoints before they ever trust what the maker says. The reason, makers' descriptions are basically advertisements.

Source: Martech Zone

Online Product Reviews About A Product Can Boost Its Conversion Rate By More Than 270 Percent

User review statistics reveal the purchase possibility for an item with 5 reviews is 270 percent higher than the very same item without reviews.

Source: Spiegel Research Center

If It Has Unfavorable Reviews As Well, 52% Of Customers Trust A Product More

We already discussed the positive and negative reviews and their result on consumers. Nevertheless, all products have their faults, if all of a products reviews are positive, it raises red flags that possibly the reviews are fake. Customers expect to see some unfavorable reviews.

Source: Capterra

70 Percent Of Customers Prefer To Learn About A Business Via Posts And Reviews, Rather Than Advertisements

Ads are all well and good, however it deserves attempting a different approach as well. Reviews are without a doubt the very best way to find the truth about a product or service.

Source: Statuslabs

The Typical Review Length Has Actually Become 65% Shorter Since 2010

Recently reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is typical to that of a tweet.

Source: Review Trackers