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73% Of Consumers Believe Consumer Reviews Are More Important Than Star And Number Scores
Online review stats make it clear individuals aren't satisfied with scores alone.
Written reviews make the stats appear more genuine which is what the potential clients are looking for. Almost a 3rd of customers state written reviews are the only function that makes them believe the sites' reviews are relevant and beneficial.
Source: Fan and Fuel
30% Of Clients Feel Positive About A Company Which Responds To Online Reviews
Communicating with your customers builds their trust. Even something as basic as responding to their reviews and comments can make them feel appreciated.
As you may expect, customers who feel this way are happy to spend more cash with a business.
Source: Statuslabs
70% Of Consumers Need To Read At Least 4 Reviews Before They Can Trust A Business
Four reviews may be too few. Many people read many more reviews to get a clear view of how the business is in fact doing. Don't depend upon that figure alone.
Source: Brightlocal
63.6 Percent Of Customers Go To Google To Check For Reviews Of A Business
Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come second and third, leaving Facebook (23%) last.
These online review stats reveal the basic popularity of a website can only presume when it pertains to trust.
Source: Review Trackers
83% Of Consumers Don't Trust Advertising
The traditional channels to reach consumers aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to take notice of clients' recommendations online.
Source: Statuslabs
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the makers' description. People trust other peoples viewpoints before they ever trust what the maker says. The reason, producers' descriptions are basically advertisements.
Source: Martech Zone
49% Of Consumers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of clients, who pay attention to the variety of reviews is currently at 46 percent.
Source: Brightlocal
Reviews Published On Twitter Can Help Increase Sales By 6.46%
Online review stats show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.
Source: Yotpo
86 Percent Of Customers Would Think About Composing A Review For A Business
Your clients are your most valuable resource, and it's not only because of the money they spend at your business. If you provide an excellent experience, they will want to share it.
Source: Brightlocal
82% Of Consumers Check Out Review Sites Due To The Fact That They Wish To Purchase A Service Or An Item And Want To Get The Truth About Business Product Or Services.
Users come since they have currently formed a buying decision. The bulk of them (89%) buy within a week of their visit.
Source: RevLocal
70% Of Customers Choose To Discover A Business Through Reviews And Posts, Rather Than Ads
Ads are all well and good, but it deserves trying a different approach too. Reviews are by far the very best method to find the truth about a product or service.
Source: Statuslabs
61 Percent Of Regional Businesses Have An Average Rating Of 4 To 5 Stars
Generally 2 out of 3 businesses have great and awesome scores. Just 5% of companies have a ranking below three stars.
Source: Brightlocal
89% Of Shoppers Want To Read Reviews Using Their Smart Devices
Be it by means of an app or a mobile internet browser, consumers choose to read reviews on their mobile devices.
Source: Statista
If It Has Negative Reviews As Well, 52% Of Customers Trust A Product More
We already discussed the negative and positive reviews and their impact on customers. However, all products have their faults, if all of a products reviews are positive, it raises red flags that perhaps the reviews are phony. Consumers expect to see some negative reviews.
Source: Capterra