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USA Shoppers Consider "Product Performance" To Be The Most Helpful Detail In Product Reviews
They focus on various aspects of the shopping experience when people read reviews. But according to online review stats, 60% of them are most thinking about the item's performance.
Customer satisfaction, product quality and quality in time are the next couple of factors to consider for more than 50% of US clients.
Source: Statista
More Than 4 Negative Reviews About A Business Or Service May Decrease Sales By 70%
One negative review suffices for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Naturally, they can be compensated by the sheer number of positive reviews you get.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Company
The star rating is the first thing customers see. Still, users take notice of other elements too, like the quantity, recency, length, and sentiment of reviews. Each of these alone influences more than a 3rd of American customers.
Source: Statista
98 Percent Of Yelp's Site Visitors Purchased From A Business They Found On The Site
Usually, 142 million consumers check out Yelp each month. If you have not claimed your free Yelp business page, this is as excellent a time as any.
Source: RevLocal
Most Best-selling Items Have An Average Ranking Of 4.2 To 4.7
You can't make everyone happy, which is why perfect 5 star rankings are suspicious. That's why it is abnormal to get perfect 5 star rankings.
According to client rating statistics, conversion rates start to reduce as ratings rise above 4.7.
Source: Spiegel Research Center
If It Has Less Than A 4 Star Score, More Than Half Of Customers Won't Use An Organisation
This stat is among many that illustrate the significance of online ratings. Now that news of consumer complete satisfaction travels this fast, keeping your consumers pleased is more vital than ever.
57 percent of customers have actually looked for business with more than 4 stars in 2018, which is up from 48% in 2017.
Furthermore, 11 percent looked only for businesses with a best five star score.
Source: Brightlocal
Reviews Are The Third Most Prominent Ranking Factor For Google's Local 3 Pack
Review signals (quantity, variety, and so on) represent 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like proximity and keywords represent 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
Negative Reviews Can Improve Conversion By As Much As 85 Percent
It sounds insane, but negative reviews can be a positive force for users to devote more time on your website. According to online review stats, people spend more than five times as long on a website when they check out negative reviews.
When there are a mix of negatives and positives, more than two thirds of users trust reviews more. An overwhelming 95% suspect censorship or fabricated reviews if there aren't any negative ones.
Source: Reevoo
Almost All Customers, Who Use Online Reviews, Read Them Very Early In The Purchasing Process
Let's say you wish to buy a brand-new vehicle and there are numerous models which fit your requirements. How do you choose the best one for you? Well, you read online reviews.
With the help of other consumers, you manage to select a model that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs
Online Item Reviews About An Item Can Raise Its Conversion Rate By More Than 270%
User review statistics show the purchase probability for a product with five reviews is 270% higher than the very same product without reviews.
Source: Spiegel Research Center
61% Of Regional Businesses Have An Average Score Of 4 To 5 Stars
Overall 2 out of 3 companies have excellent and awesome ratings. Just 5% of companies have a ranking listed below three stars.
Source: Brightlocal