89% Of Buyers Choose To Read Reviews Using Their Smartphones

Be it through an app or a mobile internet browser, people prefer to read reviews on their phones.

Source: Statista

A Single Business Review Can Lift Its Conversions By 10 Percent

Online review statistics show user-generated material can do miracles in regards to conversions.

A single review can have a substantial influence on your business.

A hundred reviews can boost your conversion rates by as much as 37 percent. Two hundred can supply a mind-blowing 44% increase.

Source: RevLocal

A Lot Of Local Businesses Have Approximately 39 Google Reviews

People like to share their experience after they've gone to a supplier. Online review trends reveal people choose to comment if they had a favorable experience, rather than a average or unfavorable one.

Source: Brightlocal

98% Of Yelp's Browsers Purchased From A Business They Discovered On The Site

Usually, 142 million consumers check out Yelp every month. If you haven't claimed your free Yelp business page, this is as great a time as any.

Source: RevLocal

More Than 4 Negative Reviews About A Business Or Product Might Decrease Sales By 70%

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent fewer sales.

Naturally, they can be compensated by the large number of positive reviews you receive.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

83% Of Customers Don't Trust Advertising

The standard channels to reach clients aren't as influential as they used to be. Many users who no longer trust ads choose to focus on customers' suggestions online.

Source: Statuslabs

49 Percent Of Consumers Consider The Number Of Online Reviews As An Important Consideration Of Their Purchasing Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency also.

The share of consumers, who take note of the number of reviews is currently at 46%.

Source: Brightlocal

61 Percent Of Local Businesses Have A Typical Rating Of 4 To 5 Stars

Overall 2 out of 3 businesses have exceptional and good ratings. Only 5% of companies have a rating listed below three stars.

Source: Brightlocal

88% Of Americans Declared That Product Reviews Were The Most Prominent Factor When Buying Home Electronic Devices

Data reveal that reviews were more helpful than TV advertisements at 37%, social media at 23% and display ads at 49%.

Source: Statista

Over Half Of Shoppers Aged 25-34 Published Reviews

According to Statista, the more youthful generations are clearly the more opinionated ones.

Source: Statista

77% Of Consumers Would Certainly Give A Review If They Were Asked

More than a 35% would do it to notify others about their customer encounter and 24% would most likely direct their review to the company itself.

Over a 26% would be willing to submit a review to assist other people with their choice making process.

Source: Podium

Positive Reviews Motivate 68% Of Customers To Use A Local Business

Given that the large bulk of consumers read reviews, you would want yours to be appealing to new customers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal

Reviews Published On Twitter Can Improve Revenues By 6.46 Percent

Online review data show that reviews shared on Twitter, do more to grow sales than those on any other social media platform.

Source: Yotpo

Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack

Review signals (quantity, diversity, etc.) represent 15.44% of Google's algorithm for local ranking.

Just Google My Business signals, like distance and keywords represent 25.12%, and link signals at 16.53%, are more crucial than reviews as far as ranking factors go for the local 3 pack.

Source: Moz

If A Company Handles Issues Quickly And Efficiently, 95% Of Unhappy Clients Will Return To A Business

Clients do not anticipate you to be perfect. When things go wrong, they do anticipate you to take care of things. If there's absolutely nothing else a company can do to solve an issue, a simple coupon can say "We're sorry" in a more enticing way.

Source: SocialMediaToday

Just 6 Percent Of Consumers Don't Rely On Customer Reviews At All

According to client review data, a massive 19 percent of customers always trust online reviews and never a purchase without reading reviews initially.

Source: Statista

Customer Reviews On Items Are Trusted Nearly 12 Times More Than The Makers' Descriptions

Word-of-mouth reviews are miles ahead of the producers' description. Individuals trust other individuals opinions before they ever trust what the manufacturer says. The reason, manufacturers' descriptions are essentially advertisements.

Source: Martech Zone

Only 44% Of Local Companies Have Actually Claimed Their Google My Business Listing

That's 56% of your competition that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually make use of them.

Although we now know why client reviews are so powerful, the majority of businesses apparently do not.

Source: LsaInsider