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Half Of All Millennial's "Constantly" Check Out Online Reviews For Businesses
Younger individuals know the worth of being informed. User-generated material has an unassailable impact on customers.
If businesses stop to consider the power of consumer reviews over millennials, they will recognize what they've been missing out on. Older people are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
77% Of Consumers Don't Rely On Reviews That Are Older Than 3 Months
Clients don't care how good your product or service was in the past. Part of why online reviews matter is due to the fact that they are fresh and relevant.
Customers know businesses lose their touch all the time, which is why most of them find older reviews unimportant.
It is for this reason that companies need to be continuously requesting reviews.
Source: Statuslabs
95 Percent Of Travelers Check Out Online Reviews Prior To Scheduling Travel Services
Leisure and business travelers alike read reviews to form an opinion. Business tourists check out an average of 5 reviews vs. 6-7 for leisure tourists.
Source: Trust You
74 Percent Of Local Companies Have At A Minimum, 1 Google Review
A single review is far from adequate to enhance your website's SERP ranking.
Looking at online ratings data, we found out that a business needs to have an average of 40 reviews before customers "Award" it with a star.
Source: Brightlocal
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive force for users to spend more time on your site. According to online review statistics, people spend more than five times as long on a site when they check out negative reviews.
More than two-thirds of users trust reviews more when there are a mix of negatives and positives. If there aren't any negative ones, an overwhelming 95% suspect censorship or fabricated reviews.
Source: Reevoo
52% Of Consumers Trust A Product More If It Has Negative Reviews As Well
We already discussed the positive and negative reviews and their effect on consumers. However, all products have their faults, it raises red flags that maybe the reviews are fake if all of a products reviews are positive. Consumers expect to see some negative reviews.
Source: Capterra
A Lone Business Review Can Raise Its Conversions By 10 Percent
Online review stats show user-generated content can do miracles in regards to conversions.
A single review can have a massive impact on your business.
A hundred reviews can raise your conversion rates by as much as 37 percent. Two hundred can supply an astonishing 44 percent increase.
Source: RevLocal
53 Percent Of Americans Consider Product Reviews And Ratings As The Most Essential Part Of Online Shopping.
Today's consumers are smart and desire the best bang for their buck. It's no surprise that they consider reading reviews as a huge part of the buying decision.
Source: Statista
91% Of Millennials Rely On Online Reviews As Much As Loved Ones
Online review stats place customers' reviews as the most credible source of recommendations. Online reviews normally bring the same weight as recommendations from family and friends.
Source: Brightlocal
Reviews Are The Most Vital Part Of The Purchase Decision For Over 90% Of American Clients
24% of US buyers consider reviews as 'extremely influential'.
To illustrate the significance of online reviews and scores, did you understand that 81 percent of customers will pay more for an item with reviews and those very same clients are also willing to accept slower shipping times for such items.
Source: Turntonetworks
Online Reviews Impact 67.7% Of Consumer Buying Decisions
More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.
Source: Moz
Due To The Fact That They Desire To Acquire An Item Or A Service And Desire To Get The Facts About The Businesses Items And Services, 82% Of Customers Check Out Review Sites.
Users come because they have actually currently formed a purchase decision. The bulk of them (89 percent) purchase within a week of their visit.
Source: RevLocal