Reviews Are The Most Essential Part Of The Purchase Decision For Over 90% Of USA Customers

24% of US buyers consider reviews as 'incredibly influential'.

To illustrate the value of online reviews and scores, did you know that 81% of consumers will pay more for a product with reviews and those exact same customers are also going to accept slower shipping times for such products.

Source: Turntonetworks

30% Of Consumers Feel Favorable To A Company Which Answers Online Reviews

Corresponding with your consumers develops trust. Even something easy like responding to their comments and reviews can make them feel valued.

As you might anticipate, customers who feel this way are going to spend more money with a business.

Source: Statuslabs

The Typical Review Word Count Has Actually Become 65% Shorter Since 2010

Presently reviews are much shorter, easier, and more straight to the point. The length of a review in 2019 is equivalent to that of tweet from twitter.

Source: Review Trackers

USA Shoppers View "Product Performance" To Be The Most Useful Detail In Product Reviews

When individuals read reviews, they concentrate on various elements of the shopping experience. But according to online review statistics, 60% of them are most interested in the item's performance.

Customer satisfaction, product quality and quality in time are the next few considerations for more than 50% of American consumers.

Source: Statista

83% Of All Younger Customers Were Invited To Post A Review Recently

Of those invited, 80% of consumers did give a review. Overall, companies have actually asked 66% of all consumers to post a review on their business.

Source: Brightlocal

More Than Half Of People Aged 25-34 Submitted Reviews

According to Statista, the more youthful generations are reportedly the more opinionated ones.

Source: Statista

Consumers Could Invest 31% More With A Business That Has Excellent Reviews

Focus on this fact. The better other users explain your services or product, the more money you can charge and customer review stats show us exactly how much more.

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Business

The star rating is the first thing customers see. Still, users focus on other elements also, like the amount, recency, length, and belief of reviews. Each of these alone affects more than a 3rd of American consumers.

Source: Statista

83 Percent Of Clients Don't Rely On Advertising

The traditional channels to reach consumers aren't as influential as they utilized to be. A lot of users who no longer trust advertisements select to take note of customers' suggestions online.

Source: Statuslabs

60 Percent Of Consumers Seek Advice From Blog And Social Media Network Reviews On Their Cell Phones Prior To Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With males being twice as likely to be influenced than ladies.

Reviews and ranking data show individuals value the viewpoint of peers more than any other content.

Source: Collective Bias

90% Of Site Visitors Need Less Than 10 Reviews To Form An Opinion About A Business

You know what individuals state about first impressions, right?

Users get their impression of your businesses through reviews. Normally through less than 10 of them.

Think about asking your visitors to write one if you don't have reviews on your site.

Source: Martech Zone

91% Of Businesses Believe The Company's Star Rating Can Determine Whether They Win Or Lose A Possible Team Member

The 86% of businesses question the integrity of online reviews. Nonetheless, they realize the enormous impact user scores have on their business. Unfavorable customer or employee reviews can affect 90% of job seekers.

Source: Career Arc

63.6% Of Customers Visit Google To Read Reviews Of A Business

Considering the last statistic, it comes as a surprise that Yelp (45%) and TripAdvisor (30%) come 2nd and third, leaving Facebook (23%) at the bottom of the list.

When it comes to trust, these online review statistics show the basic popularity of a website can only go so far.

Source: Review Trackers

More Than Four Negative Reviews About A Business Or Service May Decrease Sales By 70 Percent

One negative review suffices for 35 percent of a site's visitors to decide not to purchase. Three negative reviews can cost a business 59 percent less sales.

Obviously, they can be compensated by the large variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

53% Of Consumers Expect Companies To Reply Within A Week To Unfavorable Reviews

Online review stats clarify that 63% of client reviews go on without a response. That's too bad, since those companies are losing clients that way.

Source: Review Trackers

53% Of Americans Consider Item Reviews And Rankings As The Most Important Part Of Online Shopping.

Today's consumers are smart and desire the best bang for their dollar. It's no surprise that they consider checking out reviews as a huge part of the purchasing decision.

Source: Statista