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88% Of Executives Regard Reputation Risk As A Top Business Issue
Reputation management statistics show a business's reputation does not affect just the consumers. Potential team members likewise take a look at ratings and read reviews.
Source: Deloitte
83% Of All Young Clients Were Asked To Post A Review Recently
Of those invited, 80% of consumers did post a review. In general, companies have asked 66% of all customers to submit a review on their company.
Source: Brightlocal
49 Percent Of Consumers Consider The Number Of Online Reviews As A Vital Factor In Their Purchasing Decision
Customers value not only the quality or nature of the reviews, but they consider their quantity and recency as well.
The share of consumers, who take notice of the number of reviews is presently at 46%.
Source: Brightlocal
Favorable Reviews Motivate 68% Of Customers To Choose A Local Business
Because the huge majority of consumers read reviews, you would want yours to be appealing to new consumers, right? Keep them short, positive and sweet.
"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa
Source: Brightlocal
91 Percent Of Millennials Turn To Online Reviews As Much As Friends And Family
Online review statistics place clients' reviews as the most reliable source of recommendations. Online reviews usually carry the very same weight as suggestions from friends and family.
Source: Brightlocal
83% Of Consumers Do Not Trust Advertising
The conventional channels to reach customers aren't as influential as they used to be. The majority of users who no longer trust advertisements pick to take note of consumers' suggestions online.
Source: Statuslabs
Customer Reviews On Products Are Relied On Nearly 12 Times More Than The Makers' Descriptions
Word-of-mouth reviews are miles ahead of the producers' description. People trust other peoples opinions before they ever trust what the producer says. The reason, manufacturers' descriptions are generally ads.
Source: Martech Zone
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star score is the first thing consumers see. Still, users take note of other aspects also, like the amount, recency, length, and sentiment of reviews. Each of these alone affects more than a 3rd of US customers.
Source: Statista
15 Percent Of Consumers Do Not Trust Businesses With No Online Reviews
No trust means no interactions. 15 percent of possible clients will not even consider doing business with a business they can't find opinions about.
Source: Statuslabs
The Typical Review Word Count Has Actually Become 65% Shorter Since 2010
In recent years reviews are shorter, easier, and more straight to the point. The word count of a review in 2019 is proportionate to that of tweet from twitter.
Source: Review Trackers
More Than Four Negative Reviews About A Company Or Service May Decrease Sales By 70 Percent
One negative review is enough for 35 percent of a site's visitors to choose not to purchase. Three negative reviews can cost a business 59% less sales.
Of course, they can be compensated by the sheer number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
95% Of Disappointed Clients Will Go Back To A Business If A Business Deals With Problems Quickly And Efficiently
Clients don't anticipate you to be perfect. They do anticipate you to remedy things when they go wrong. If there's nothing else a company can do to resolve an issue, a simple coupon can say "We're sorry" in a more appealing way.
Source: SocialMediaToday
Just 6 Percent Of Consumers Don't Rely On Customer Reviews At All
According to client review data, a whopping 19% of consumers constantly rely on online reviews and never ever a make a purchase without reading reviews first.
Source: Statista
Almost All Consumers, Who Utilize Online Reviews, Read Them Early On In The Purchasing Process
Let's say you wish to purchase a brand-new vehicle and there are several models which fit your criteria. How do you pick the best one for you? Well, you read the reviews.
With the help of other customers, you quickly pick a model that works for you. That's how favorable reviews convert consumers into clients.
Source: Consumer Affairs
Software Reviews Impact Over 98% Of All Buyers
18 percent of software application purchasers consider reviews to be a necessary factor in the purchase procedure. Software application reviews have no impact whatsoever on only 2% of customers. Two-thirds of them read more than six reviews to decide and 14% of them read more than 20 reviews.
Source: Capterra