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91 Percent Of Millennials Trust Online Reviews As Much As Loved Ones
Online review stats place customers' reviews as the most credible source of recommendations. Online reviews usually bring the very same weight as advice from loved ones.
Source: Brightlocal
95 Percent Of Travelers Read Online Reviews Prior To Scheduling Travel Related Services
Leisure and business travelers alike check out reviews to form a viewpoint. Business travelers check out approximately 5 reviews vs. 6-7 for leisure travelers. 59% of all tourists report that they read reviews 'always' or 'really frequently'.
Source: Trust You
The Typical Review Word Count Has Gotten 65% Much Shorter Since 2010
Lately reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is similar to that of a twitter tweet.
Source: Review Trackers
53% Of Consumers Anticipate Companies To Reply Within A Week To Negative Reviews
Online review stats reveal that 63% of consumer reviews remain without a reply. That's regrettable, because those companies are losing customers that way.
Source: Review Trackers
67% Of Consumers Suggest Reviews Are A "Very Crucial" Factor When Picking A Solution Provider
Reviews have an enormous effect on their decision when customers have to pick a service provider.
Source: DemandGenReport
If It Has Negative Reviews As Well, 52% Of Consumers Trust An Item More
We already touched upon the positive and negative reviews and their effect on customers. However, all products have their faults, it raises red flags that possibly the reviews are fake if all of a products reviews are favorable. Consumers expect to see some unfavorable reviews.
Source: Capterra
77% Of Consumers Would Likely Give A Review If They Were Asked
More than a 35% would do it to inform others about their client encounter and 24% would likely direct their review to the company itself.
Over a 26% would be willing to post a review to assist other people with their decision making process.
Source: Podium
Online Item Reviews About An Item Can Raise Its Conversion Rate By A Staggering 270 Percent
User review statistics show the purchase probability for a product with five reviews is 270 percent higher than the same product without reviews.
Source: Spiegel Research Center
Half Of All Of The Millennial's "Constantly" Read Online Reviews For Companies
More youthful individuals know the value of being informed. User-generated content has an indisputable effect on customers.
If businesses stop to consider the power of client reviews over millennials, they will recognize what they've been losing out on. Older individuals are various though, only 6% of people aged 55 or older read reviews.
Source: Brightlocal
54% Of Americans Pay The Most Attention To The Typical Star Rating Of A Local Business
The star rating is the first thing customers see. Still, users take notice of other factors as well, like the quantity, recency, length, and belief of reviews. Each of these alone affects more than a third of United States customers.
Source: Statista
83% Of Consumers Do Not Rely On Advertising
The traditional channels to reach customers aren't as influential as they used to be. Many users who no longer trust ads select to take note of clients' recommendations online.
Source: Statuslabs