88% Of Americans Stated That Product Reviews Were The Most Prominent Factor When Purchasing Home Electronic Devices

Data reveal that reviews were more beneficial than TV advertisements at 37%, social media at 23% and display advertisements at 49%.

Source: Statista

30% Of Consumers Feel Comfortable With A Business Which Reacts To Online Reviews

Staying connected with your clients creates trust. Even something as basic as reacting to their remarks and reviews can make them feel appreciated.

As you might expect, customers who feel this way are going to invest more cash with a company.

Source: Statuslabs

More Than 4 Negative Reviews About A Company Or Product Might Reduce Sales By 70 Percent

One negative review is enough for 35% of a website's visitors to decide not to purchase. 3 negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

54% Of Americans Pay The Most Attention To The Average Star Rating Of A Local Organization

The star rating is the first thing customers see. Still, users focus on other elements as well, like the quantity, recency, length, and belief of reviews. Each of these alone influences more than a third of United States customers.

Source: Statista

United States Consumers Regard "Product Performance" To Be The Most Valuable Detail In Product Reviews

They focus on various aspects of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the product's performance.

Client satisfaction, product quality and quality with time are the next couple of considerations for more than 50% of USA customers.

Source: Statista

89% Of Clients Browse A Businesses Reactions To Reviews

Not only do many clients check out the review replies, 30% of them highly value them. Almost 96% read the responses to their own reviews.

Source: Brightlocal

91 Percent Of Millennials Depend On Online Reviews As Much As Friends And Family

Online review statistics position customers' reviews as the most trustworthy source of recommendations. Online reviews generally carry the exact same weight as recommendations from loved ones.

Source: Brightlocal

73% Of Consumers Think Client Reviews Are More Important Than Star And Number Rankings

Online review statistics make it clear individuals aren't pleased with scores alone.

Customer reviews make the statistics appear more authentic which is what the prospective customers are trying to find. Almost a third of consumers state written reviews are the only feature that makes them think the websites' reviews are relevant and beneficial.

Source: Fan and Fuel

72% Of Clients Will Not Take Action Unless They Check Out Some Reviews

No matter how alluring your marketing is, you still require consumer reviews. There is no skirting around it. Consumers are still going to hear you out, but they rely on other individuals more.

Source: My Testimonial Engine

70 Percent Of Customers Need To Check Out At Least 4 Reviews Before They Can Rely On A Business

Four reviews may be too few. Many people read many more reviews to get an idea of how the business is actually doing. Don't depend on that figure alone.

Source: Brightlocal

Clients Could Spend 31 Percent More With A Business That Has Excellent Reviews

Take notice of this fact. The more detailed other users explain your service or product, the more money you can charge and customer review stats show us precisely how much more.

Source: Martech Zone

67% Of Consumers Claim That Reviews Are A "Extremely Crucial" Factor When Picking A Solution Provider

Reviews have a huge effect on their decision when customers have to pick a service provider.

Source: DemandGenReport

Only 44 Percent Of Local Companies Have Accepted Their Google My Business Listing

That's 56 percent of your competitors that aren't making the most of their listing.

While business listings on the significant review platforms are free, a remarkably low number of businesses actually utilize them.

Although we now know why customer reviews are so effective, most businesses apparently don't.

Source: LsaInsider

77% Of Individuals Do Not Rely On Reviews That Are Older Than Three Months

Consumers don't care how good your product or service was in the past. Since they are fresh and relevant, is part of why online reviews matter.

Customers know businesses lose their touch all the time, which is why most of them find older reviews irrelevant.

It is for this reason that companies should to be continuously asking for reviews.

Source: Statuslabs

Many Local Companies Have An Average Of 39 Google Reviews

Individuals like to share their experience after they've gone to a vendor. Online review trends reveal individuals prefer to comment if they had a favorable experience, instead of a unfavorable or mediocre one.

Source: Brightlocal

Online Reviews Affect 67.7% Of Consumer Buying Decisions

More than 2 thirds of customers agree online reviews are either a "Fairly decisive", "Very decisive", or "Absolutely decisive" part of their decision making process.

Source: Moz

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member

The 86% of businesses doubt the integrity of online reviews. However, they realize the huge impact user rankings have on their business. Undesirable consumer or staff member reviews can influence 90% of job seekers.

Source: Career Arc