A Lot Of Popular Items Have An Average Ranking Of 4.2 To 4.7

You can't make everyone happy, which is why perfect 5 star scores are suspicious. That's why it is unnatural to get perfect 5 star scores.

According to consumer rating statistics, conversion rates begin to decrease as scores rise above 4.7.

Source: Spiegel Research Center

98 Percent Of Yelp's Browsers Bought From A Business They Found On The Website

Normally, 142 million consumers go to Yelp on a monthly basis. If you have not claimed your totally free Yelp business page, this is as great a time as any.

Source: RevLocal

More Than Four Negative Reviews About A Business Or Product May Decrease Sales By 70 Percent

One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% less sales.

Naturally, they can be compensated by the sheer variety of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

49 Percent Of Customers Consider The Number Of Online Reviews As An Essential Factor In Their Buying Decision

Consumers value not only the quality or nature of the reviews, however they consider their number and recency too.

The share of consumers, who focus on the number of reviews is presently at 46%.

Source: Brightlocal

When Purchasing Home Electronic Devices, 88% Of Americans Claimed That Product Reviews Were The Most Influential Aspect

Data reveal that reviews were more beneficial than TV advertisements at 37%, social networks at 23% and display advertisements at 49%.

Source: Statista

Reviews Are The Most Crucial Part Of The Purchase Decision For Over 90% Of US Clients

24% of US buyers consider reviews as 'incredibly influential'.

To show the significance of online reviews and ratings, did you understand that 81 percent of consumers will pay more for an item with reviews and those very same consumers are likewise willing to accept slower shipping times for such items.

Source: Turntonetworks

60% Of Customers Consult Blog And Social Media Reviews On Their Mobile Phones Before Shopping

In-store purchasing is affected considerably by blogs and reviews on social media. With men being twice as likely to be influenced than women.

Reviews and rating data reveal individuals value the opinion of peers more than any other content.

Source: Collective Bias

95% Of Unsatisfied Customers Will Return To A Business If A Business Manages To Fix Issues Quickly And Effectively

Consumers don't expect you to be perfect. When things go wrong, they do anticipate you to take care of things. If there is absolutely nothing else a company can do to deal with a concern, a simple coupon can say "We are sorry" in a more appealing way.

Source: SocialMediaToday

Customers Might Invest 31 Percent More With A Business That Has Great Reviews

Take note of this fact. The better other users explain your product or service, the more money you can charge and customer review statistics show us precisely just how much more.

Source: Martech Zone

91% Of Businesses Think The Business's Star Rating Can Determine Whether They Win Or Lose A Prospective Team Member

The 86% of companies question the integrity of online reviews. Nonetheless, they understand the massive impact user rankings have on their business. Unfavorable client or employee reviews can affect 90% of job seekers.

Source: Career Arc

Half Of All Of The Millennial's "Constantly" Check Out Online Reviews For Businesses

Younger individuals know the worth of being informed. User-generated content has an indisputable impact on customers.

If businesses stop to consider the power of customer reviews over millennials, they will realize what they've been losing out on. Older people are different though, just 6% of people aged 55 or older read reviews.

Source: Brightlocal