95% Of Travelers Check Out Online Reviews Prior To Reserving Travel Services

Leisure and business travelers alike read reviews to form a viewpoint. Business tourists check out approximately 5 reviews vs. 6-7 for leisure tourists. 59% of all travelers report that they read reviews 'always' or 'extremely often'.

Source: Trust You

Almost All Customers, Who Use Online Reviews, Read Them Early On In The Buying Process

Let's say you want to buy a new car and there are numerous models which fit your requirements. How do you choose the very best one for you? Well, you read the reviews.

With the help of other customers, you manage to choose one that works for you. That's how favorable reviews convert consumers into consumers.

Source: Consumer Affairs

74 Percent Of Local Companies Have At A Minimum, One Google Review

A single review is far from sufficient to improve your website's SERP ranking.

Looking at online ratings stats, we found out that a company requires to have approximately 40 reviews before buyers "Award" it with a star.

Source: Brightlocal

Half Of All Of The Millennial's "Always" Check Out Online Reviews For Companies

Younger people understand the value of being informed. User-generated content has an unassailable effect on customers.

They will recognize what they've been missing out on if businesses stop to consider the power of customer reviews over millennials. Older people are different though, only 6% of people aged 55 or older read reviews.

Source: Brightlocal

86 Percent Of Customers Would Think About Composing A Review For A Business

Your consumers are your most important resource, and it's not only because of the money they spend at your business. If you give them a great experience, they will be willing to share it.

Source: Brightlocal

Over Half Of Shoppers Aged 25 To 34 Submitted Reviews

According to Statista, the younger generations are seemingly the more opinionated ones.

Source: Statista

61% Of Regional Businesses Have A Typical Ranking Of 4 To 5 Stars

Overall two thirds of businesses have excellent and awesome rankings. Just 5% of businesses have a ranking below three stars.

Source: Brightlocal

Reviews Shared On Twitter Can Increase Revenues By 6.46%

Online review data reveal that reviews shared on Twitter, do more to boost sales than those on any other social media platform.

Source: Yotpo

The Average Review Length Has Become 65% Much Shorter Since 2010

At the present time reviews are shorter, simpler, and more straight to the point. The word count of a review in 2019 is comparable to that of a twitter tweet.

Source: Review Trackers

More Than 4 Negative Reviews About A Company Or Product May Decrease Sales By 70%

One negative review suffices for 35 percent of a website's visitors to choose not to buy. Three negative reviews can cost a business 59 percent less sales.

Of course, they can be compensated by the sheer number of positive reviews you get.

"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin

Source: Martech Zone

Positive Reviews Encourage 68% Of Customers To Choose A Local Business

Since the vast bulk of customers read reviews, you would want yours to be appealing to brand-new consumers? Keep them short, sweet and positive.

"Kind words can be short and easy to speak, but their echos are truly endless." -Mother Teresa

Source: Brightlocal