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Google Represents 57.5% Of All Reviews All Over The World
Google is the clear winner as far as distribution goes, however they are not the only ones in the game.
Here are the online reviews distribution rankings:
Google at 57.5%, Facebook with 19%, TripAdvisor with 8.4%, Yelp with 6.6% and Others at 8.6%.
Source: Review Trackers
88% Of Executives View Reputation Risk As A Leading Business Concern
Reputation management stats indicate a business's reputation does not impact just the consumers. Potential team members likewise take a look at scores and take a look at reviews.
Source: Deloitte
Facebook Reviews Affect More Than 50 Percent Of Customers' Purchasing Decisions
Facebook is presently the most popular social network which can also influence our purchasing preferences.
According to social reviews stats, Facebook impacts the majority of users' purchase decisions.
If it has positive reviews, Facebook reviews statistics expose that four out of five users are most likely to trust a local business.
Source: RevLocal
54% Of Americans Pay The Most Attention To The Typical Star Score Of A Local Organization
The star ranking is the first thing consumers see. Still, users focus on other factors also, like the amount, recency, length, and sentiment of reviews. Each of these alone influences more than a third of USA customers.
Source: Statista
61 Percent Of Local Businesses Have A Typical Score Of 4 Or 5 Stars
Generally two thirds of businesses have outstanding and great ratings. Only 5% of companies have a rating below 3 stars.
Source: Brightlocal
Over Half Of Consumers Aged 25 To 34 Wrote Reviews
According to Statista, the more youthful generations are purportedly the more opinionated ones.
Source: Statista
91% Of Companies Think The Business's Star Rating Can Determine Whether They Win Or Lose A Potential Team Member
The 86% of businesses doubt the integrity of online reviews. Nonetheless, they understand the huge impact user rankings have on their business. Undesirable consumer or employee reviews can affect 90% of job seekers.
Source: Career Arc
Unfavorable Reviews Can Improve Conversion By As Much As 85 Percent
It sounds crazy, but negative reviews can be a positive factor for users to spend more time on your site. According to online review statistics, people spend more than 5 times as long on a site when they check out negative reviews.
When there are a mix of positives and negatives, more than two-thirds of users trust reviews more. A frustrating 95% suspect censorship or fabricated reviews if there aren't any unfavorable ones.
Source: Reevoo
52% Of Consumers Rely On A Product More If It Has Negative Reviews Too
We already discussed the positive and negative reviews and their result on customers. However, all products have their faults, if all of a products reviews are positive, it raises warnings that maybe the reviews are phony. People anticipate to see some negative reviews.
Source: Capterra
Reviews Are The Third Most Influential Ranking Aspect For Google's Local 3 Pack
Review signals (amount, diversity, and so on) account for 15.44% of Google's algorithm for local ranking.
Only Google My Business signals, like distance and keywords account for 25.12%, and link signals at 16.53%, are more important than reviews as far as ranking aspects go for the local 3 pack.
Source: Moz
American Shoppers View "Product Performance" To Be The Most Useful Information In Product Reviews
They focus on various elements of the shopping experience when individuals read reviews. However according to online review stats, 60% of them are most interested in the product's performance.
Customer satisfaction, product quality and quality with time are the next few considerations for more than 50% of US customers.
Source: Statista
Only 6% Of Customers Do Not Trust Consumer Reviews At All
According to client review data, a tremendous 19 percent of customers constantly trust online reviews and never a make a purchase without checking out reviews.
Source: Statista
More Than Four Negative Reviews About A Company Or Product May Reduce Sales By 70%
One negative review is enough for 35 percent of a site's visitors to decide not to purchase. 3 negative reviews can cost a business 59% fewer sales.
Obviously, they can be compensated by the large number of positive reviews you receive.
"It takes many good deeds to build a good reputation, and only one bad one to lose it." -Benjamin Franklin
Source: Martech Zone
Only 44 Percent Of Local Businesses Have Claimed Their Google My Business Listing
That's 56% of your competitors that aren't making the most of their listing.
While business listings on the significant review platforms are totally free, a surprisingly low number of companies in fact make use of them.
Although we now understand why consumer reviews are so powerful, many businesses apparently do not.
Source: LsaInsider
Reviews Are The Most Important Part Of The Purchase Decision For Over 90% Of American Consumers
24% of US consumers consider reviews as 'exceptionally influential'.
To show the significance of online reviews and ratings, did you know that 81% of consumers will pay more for a product with reviews and those exact same consumers are likewise going to accept slower shipping times for such products.
Source: Turntonetworks
86 Percent Of Consumers Would Consider Composing A Review For A Business
Your consumers are your most valuable resource, and it's not only because of the cash they invest at your business. If you provide a great experience, they will want to share it.
Source: Brightlocal
90% Of Visitors Require Less Than 10 Reviews To Form An Opinion About A Business
You know what individuals state about first impressions, right?
Users get their impression of your businesses through reviews. Typically through less than 10 of them.
If you do not have reviews on your website, think about asking your visitors to compose one.
Source: Martech Zone
83 Percent Of Customers Don't Rely On Advertising
The conventional channels to reach consumers aren't as prominent as they used to be. The majority of users who no longer trust ads pick to take notice of customers' recommendations online.
Source: Statuslabs